SOURCE: Agencies of Change
DALLAS, TX--(Marketwire - Oct 17, 2012) - Agencies of Change, holding company for MEplusYOU, imc2 health & wellness and Technology Spa, names Amber Benson as vice president, innovation and development, to drive the company's vision and spearhead strategic marketing and business development efforts. Benson, a 12-year marketing vet, will report to Ian Wolfman, chief marketing officer for Agencies of Change.
"Amber brings a unique perspective to the Agencies of Change network as both a former strategy executive and client of the agency. She is a valuable asset, and we are fortunate to have her join the team," said Wolfman.
Prior to Agencies of Change, Benson founded Seamripper, a marketing consultancy focused on ideation and go-to-market strategies for early-stage companies and established healthcare and retail brands. She also served as vice president, marketing for CLAD, an e-commerce business unit of JC Penney, Inc., and in leadership for imc2 health & wellness, Targetbase and Cadient Group.
Benson is a recognized industry thought leader and speaker with a reputation for creating client value and contributing significant industry insight. She holds a bachelor's degree in journalism and political science from Texas A&M University and is currently pursuing a master's in design management from Savannah College of Art and Design.
"I believe in the values embodied by Agencies of Change; its commitment to Relationship Era marketing and building sustainable consumer relationships," said Amber Benson. "I am excited to share these ideals with the marketplace and help make connections between brands and people."
Agencies of Change is a family of marketing agencies dedicated to the strongest, most sustainable and most mutually profitable customer relationships. Agencies include MEplusYOU, imc2 health & wellness and Technology Spa and are located in Dallas, New York City and Philadelphia. For more information, please visit www.agenciesofchange.com.
MEplusYOU is a strategic and creative agency that believes authentic relationships fuel astonishing brands. In today's complex digitally and socially centered landscape, MEplusYOU's purpose-driven formula activates paid, earned, shared and owned media to produce breakthrough results. With offices in Dallas and New York, the agency's client portfolio spans many industries and includes companies such as Procter & Gamble, RadioShack, Louisville Slugger, Samsung and Enterprise Rent-A-Car. MEplusYOU is an Agencies of Change company. For more information, visit www.MEplusYOU.com and follow @MPYagency.
About imc2 health & wellness
imc2 health & wellness is a full-service strategic and creative agency working across channels -- mass, digital and emerging -- to build profitable and enduring relationships between brands and people. Founded in 1995, imc2 health & wellness's digital heritage prepared the agency for the cross-channel, multi-platform engagements it leads today. With offices in Dallas and New York City, the agency focuses on a purpose-led marketing approach with its clients, in order to build authentic, sustainable relationships with lasting results. Visit www.imc2healthandwellness.com for more information and follow @imc2HW.