CAMBRIDGE, MA--(Marketwire - Oct 15, 2012) - With the coming holiday season, major brands must increase customer engagement to stay above the noise. Place-based media offers brands key opportunities to elevate their message even as they build deep relationships with consumers. Sanjay Manandhar, Founder and CEO of Aerva, will offer case studies discussing how brands are connecting with customers on Tuesday, October 16th at the DPAA Digital Media Summit in New York. Aerva will display specific techniques brands can use throughout the event.
Manandhar will join a panel of experts moderated by Wall Street Journal Office Network CEO Jim Harris. With more than a decade of experience connecting brands with consumers through multi-platform engagement, Manandhar offers a unique perspective to the panel. He will focus on how brands can increase customer participation through Twitter, Facebook and photo integration with current branding campaigns.
To highlight the strategies brands can use to engage consumers, Aerva's technology will display photos and twitter messages from participants at the Summit. Similar to how major brands can engage customers, summit attendees will be able to tweet using #contextmatters or submit photos via mobile devices or on-site photo booth-equipped jukeboxes from TouchTunes Interactive Networks.
What: Using Technology to Engage Customers
Who: Sanjay Manandhar, Founder & CEO, Aerva
Where: DPAA Digital Media Summit, New York Hilton
When: October 16th, 3:30pm
Aerva offers a robust cloud platform to help brands connect with customers. The AerWave platform offers UGC integration across any digital screen. Widgets include AerTweet, Weather, Pic2Screen, Poll2Screen, Text2Screen, QR Code, Mobile Coupons, Mobile Contest, YouTube, Flickr and more. The AerWave platform is an easy-to-use web-based platform for managing and scheduling content on networked displays. The technology integrates social media, real-time data feeds and mobile interactivity with traditionally static display advertisements and campaigns. AerWave offers robust content management, easy scheduling and a powerful network operations system served from Aerva's cloud services.
Aerva blends the growing network of digital displays with mobile, online and social media, using real-time data to engage, entertain and inform. Aerva works with brand marketers, agencies and enterprises that need to deliver measurable high-impact, high-speed campaigns that create buzz, drive revenue and increase awareness. Aerva provides flexible cloud-based software that enables customers to create interactive multi-channel experiences by quickly and easily curating, managing and delivering content. Find Aerva online at http://www.aerva.com.