SAN DIEGO, CA--(Marketwire - Aug 8, 2012) - In the era of Facebook, Twitter, and Pinterest, social marketing is all the rage. From small-enterprise start-ups to Fortune 500 brands, companies all over the world are leveraging the power of social networking to enhance their image and connect with consumers, often with remarkable results. According to a recent article from Business Insider, this burgeoning focus on social marketing is not without potential hazards. Specifically, social networking provides ample opportunity for legal pitfalls, something that many businesses are unprepared to handle. Meanwhile, firms like Aero Financial can help to devise social marketing strategies that steer clear of potential legal risks -- while still offering numerous promotional benefits.
The Business Insider article notes that any promotional endeavors come with legal ramifications; because social marketing is so new, however, many companies, and even many legal professionals, struggle to keep up with the associated legal implications. The article notes that many social marketing campaigns allow for companies to "track" consumer behavior through analytic software, something that can ultimately prove legally risky without the proper disclosure. Likewise, promotions and giveaways are subject to FTC guidelines, even when they are strictly confined to social networks. Again, the Business Insider article stresses, the proper language of disclosure is necessary for preventing legal trouble or FTC violations.
Aero Financial, a San Diego company that provides a variety of business solutions, has weighed in on the Business Insider article, releasing a press statement offering their affirmation of the article and its emphasis on disclosure. Aero Financial provides social marketing strategies for many of its clients, and the company is adamant about the importance of full honesty and transparency, even in this Digital Age.
"We live and operate in a very litigious society," reads the Aero Financial press statement. "When it comes to marketing, be prepared for the worst. When you are campaigning to sell products or services, particularly on social networks, you are walking into the Lion's Den, and it is important to protect your business interests from any legal risks. The bottom line is simply this: Disclose and disclaim, always!"
Based in San Diego, Aero Financial offers its business development services to a variety of companies across the country. These services include diverse marketing services, among them social marketing implementation. Aero Financial is committed to helping its clients deploy social marketing techniques that offer brand enhancement and promotional value while avoiding the legal woes that sometimes accompany social marketing campaigns.
Aero Financial is a company passionate about the entrepreneurial spirit, and founded on the idea that entrepreneurship is what drives innovation and forms the backbone of American business. As such, Aero Financial is zealous for leveraging its years of business experience to provide unique solutions for companies of all sizes and in all industries. The company provides services in online marketing, payroll consultation business valuation, reverse mergers, business plan development, sales channel development, and more. Aero Financial is devoted to providing business solutions as effectively and as efficiently as possible.