NEW YORK, NY--(Marketwire - Oct 15, 2012) - AdParlor, an Adknowledge company and sPMD (strategic preferred marketing developer) on Facebook®, announced today their client, a large forward-thinking travel company, was one of the first to use custom audiences (email targeting) on Facebook. Their client was able to leverage its existing email database of guests who had previously stayed at one of their hotels. Facebook Ads were created to target these specific users by leveraging the Custom Audiences Facebook product.
AdParlor optimized the ad spend to drive qualified users from the custom audience to a reservation page as cost effectively as possible. After landing on the page, the targeted users were presented with a special promotion from the hotel. The results were astounding -- for every $1 spent on Facebook Advertising, this campaign generated $25 in room booking revenue!
"We are thrilled to see these results," said Hussein Fazal, CEO of AdParlor. "This is further proof that Facebook can innovate with their advertising products to drive ROI positive ad spend and we expect more companies to begin leveraging this new targeting feature."
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard to-reach places on the Web via multiple channels, including social networks, display, games, mobile, apps, and email. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Hydra, and AdParlor) to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. Over 10,000 advertisers use the Adknowledge ad network to promote their offers. For more information on Adknowledge, visit www.adknowledge.com.
AdParlor is a leader in handling large Facebook Ad campaigns and provides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages over 1 billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L'Oreal, LG, OMD, Digitas, Starcom and more. For more information, visit www.adparlor.com.
Facebook® is a registered trademark of Facebook, Inc.