OTTAWA--(Marketwire - Sep 12, 2012) - The Adoption Council of Canada (ACC) is pleased to announce its media partnership with Marketwire. Through this collaboration, the ACC will be able to raise the profile of adoption and highlight important news and events that directly affect the entire adoption constellation: adoptive parents, adopted persons, birth parents, prospective adoptive families, researchers, academics, students, and professionals working in the field.

"This media partnership is very exciting for us at the ACC. We will be able to send out regular news releases via the Marketwire service and reach key media networks across the country," says Sarah Pedersen, executive director of the Adoption Council of Canada.

Marketwire's vision is to inspire and empower the world's communicators to achieve greatness.

"We are proud to partner with the Adoption Council of Canada in their efforts to promote their annual fundraising event, AdoptWalk, as well as their everyday services including adoption resources, referrals, education and support," says Bernadette Lee, vice president, global partners and media solutions at Marketwire. "As a national non-profit organization that receives little government funding, we recognize how important donations from the general public are to ACC. Our press release distribution services can help ACC achieve its mission to make a difference by building awareness of events and year-round programs on a local and national level."

The ACC welcomes Marketwire to its Communications team. This promises to be a great partnership.

For more information: www.adoption.ca and www.marketwire.com