AUSTIN, TX--(Marketwire - Sep 24, 2012) - This Thursday at the Measuring the Cross-Channel Customer Experience with Advanced Attribution webcast, John Dietz, Vice President of Products at Adometry, Inc. will lead a discussion with guest speaker Tina Moffett, Analyst, Forrester Research, Inc. to reveal how marketers can understand and optimize the multiple parts of their marketing campaigns that are driving conversions, both online and offline, using a data-driven, advanced attribution solution. Dietz and Moffett will point out the differences between the various attribution methodologies and why they're not all created equal. They'll also explain how to get started with an advanced attribution solution, including pitfalls to avoid, best practices and the top three things to look for when choosing an advanced attribution vendor.
"Measuring the Cross-Channel Customer Experience with Advanced Attribution"
John Dietz, Vice President of Products, Adometry
Tina Moffett, Analyst, Forrester Research, Inc.
September 27, 2012 from 2:00 - 3:00 p.m. EDT, 1:00 - 2:00 p.m. CDT, 11:00 - 12:00 p.m. PDT
Adometry was recently named a leader in the Forrester Wave™ on Interactive Attribution, 2Q 2012, which is available for download. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.