SAN MATEO, CA--(Marketwire - Dec 11, 2012) - AdMobius, the first mobile Audience Management Platform, announced today that it is has been awarded the TRUSTed Data Collection Certification and will employ TRUSTed Mobile Ads, which demonstrates its commitment to consumer privacy protection. By working together with TRUSTe, AdMobius ensures compliance with privacy policies and mobile privacy best practices as part of its data privacy management solution.
In order to gain the certification, a comprehensive audit is conducted and the company must prove that it can meet the strict requirements and high standards of the independent body. The TRUSTed Data Collection Certification signifies AdMobius' adherence to strict privacy standards and its commitment to being privacy progressive.
"We need to establish standards for mobile privacy to be able to maximize mobile advertising opportunities, address growing regulatory concerns and build trust with consumers," said Joanne Furtsch, Director of Product Policy at TRUSTe. "With the support of partners like AdMobius, TRUSTe is fully committed to helping the industry take a proactive stance for mobile privacy compliance and consumer confidence."
"We are working with partners and customers that all have the same goal; to reach consumers through highly relevant ads, while keeping privacy a key priority," said Dan Grigorovici, CEO and co-founder of AdMobius. We are very proud to be leading the industry in the use of mobile data and this certification is an example of our commitment to always remain privacy progressive. We will continue to work with TRUSTe, and industry bodies, to ensure that the mobile advertising industry prioritizes user privacy and unites to make certification a standard practice."
AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organizing and interpreting unique demographic and interest-based information, AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns. AdMobius is backed by Opus Capital and Storm Ventures. For more information, visit http://www.admobius.com.