NEW YORK, NY--(Marketwire - Jul 23, 2012) - A recent independent survey of affiliate marketers has revealed that Adknowledge has outscored the competition in the majority of key characteristics important to network management. The survey, completed by The Pert Group global research firm, asked marketers to rate various networks on a variety of topics.
The survey results suggested that the marketer's biggest concerns centered on a desire for their network to not only be compliant and credible, but also financially stable. Respondents chose Adknowledge as their number one selection for the majority of attributes tested, including "being the most financially stable," "having the most competitive payouts" and "having the best account management."
"Marketers are looking for increased stability in the industry. Industry leaders that can address their concerns will be the long term winners in the market," said The Pert Group's Christopher Barnes, senior vice president of client strategy. "Efforts like Adknowledge's Affiliate Relief Program, which is designed to help those affected by the industry downturn, directly addresses these concerns. That's why it wasn't surprising that Adknowledge scored so well on the benchmarks."
The Pert Group cited recent financial turmoil in the industry and the subsequent shaken confidence in the affiliate marketing industry as the reason for their survey, stating that the industry is one of the fastest growing segments of online advertising which continues to experience substantial growth. According to Forrester Research, the industry is expected to reach $4 billion by 2014.
For more details about Adknowledge's solutions for affiliate marketers, please visit http://lm.adknowledge.com/go01
To read the original press release distributed by The Pert Group, please visit http://www.thepertgroup.com/news-items/detail/117
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard to-reach places on the Web via multiple channels, including social networks, display, games, mobile, apps, and email. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards, Hydra, and AdParlor) to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. Over 10,000 advertisers use the Adknowledge ad network to promote their offers. For more information on Adknowledge, visit www.adknowledge.com