TORONTO, ONTARIO--(Marketwire - June 12, 2012) -
Attention: Mobile advertising and social media editors
Addictive Mobility, a leader in mobile social targeting, is delivering at a monthly rate of 75 million socially activated impressions. This represents the industry's first benchmark for social impressions or impressions based on social activity.
The milestone highlights the growing importance of relevancy over reach. Addictive Mobility is socially activating mobile traffic at an ever-increasing rate thanks to its proprietary technology. The company announced an increasingly diverse set of traffic partners including group messaging, geo-location, photography and social sharing services in Q1 2012.
"We're proud to reach this pivotal accomplishment with our social targeting technology as it validates the growth of targeted mobile advertising," says Nussar Ahmad, chief executive officer of Addictive Mobility. "As we unveil new products and continue to add to our capabilities, Addictive Mobility will set the standard of offering deeper and more relevant insights."
A Pivot report found in 2012, over 20 per cent of businesses will explore other social advertising programs beyond Facebook, Twitter and YouTube. As social advertising becomes a mainstay of advertising budgets, capturing the user beyond the core social properties has become an industry-wide challenge. Addictive Mobility works with major North American brands and agencies to fill this growing demand with its socially activated mobile traffic.
Addictive Mobility is a mobile social advertising company. Recognized with seven industry awards in the past three years, the mobile ad network has leveraged its social targeting solutions to help a number of advertisers and creative agencies develop successful advertising campaigns. Addictive Mobility's technology offers a robust, scalable solution capable of producing astounding conversion rates and significant savings for advertisers when measured against performance. Addictive Mobility has offices in Toronto and California. For more information, please visit http://www.addictivemobility.com or follow us on Twitter @addictivelabs.