Adaptive Planning Launches Sales Forecasting & Analysis Solution on Salesforce.com's AppExchange, the World's Most Popular Cloud Marketplace for Social Apps for Business, at Dreamforce 2012

SAN FRANCISCO, CA--(Marketwire - Sep 18, 2012) - SALESFORCE.COM DREAMFORCE -- Adaptive Planning, the worldwide leader in cloud-based corporate performance management (CPM) solutions, today announced it has launched its Sales Forecasting & Analysis solution on salesforce.com's AppExchange, the world's most popular cloud marketplace for social apps for business. The Sales Forecasting & Analysis solution allows companies of all sizes to create more accurate forecasts, improve collaboration among management teams, and accelerate revenue growth using complementary cloud technologies from Salesforce and Adaptive Planning.

The announcement was made today at salesforce.com's Dreamforce 2012 in San Francisco. Adaptive Planning will be in booth #1623 in the Dreamforce Expo. Using single sign-on capability built on the Salesforce Platform, the world's leading cloud platform for social and mobile business apps, Adaptive Planning's Sales Forecasting & Analysis solution is immediately available from the AppExchange at http://www.appexchange/.

"We are pleased to offer our Sales Forecasting & Analysis solution on the AppExchange," said John Herr, CEO Adaptive Planning. "While tens of thousands of companies have automated their sales and customer interactions with Salesforce, a huge percentage are still using manual, Excel-based processes to create and analyze sales forecasts and plan corporate revenues. Our solution enables companies to move beyond spreadsheets, enhance collaboration among marketing, sales, and finance executives, and drive dramatic improvements in sales forecasting and execution."

"Companies around the globe are transforming the way they connect with customers, partners and employees through social and mobile cloud solutions," said Mike Rosenbaum, senior vice president AppExchange and Force.com Operations, salesforce.com. "Partners such as Adaptive Planning, are leveraging the power of the Salesforce Platform to provide customers with the right tools to accelerate their success in the cloud."

Adaptive Planning's Sales Forecasting & Analysis Solution allows companies to extend their Salesforce investment by providing new capabilities for both backward-looking analysis and forward looking planning of sales, including top-down forecasting, management adjustments, snapshots of data, and automatic integration of sales and financial plans.

Integrated with Salesforce, the solution enables sales, finance, and executive teams to view, modify, and collaborate on key pipeline and other sales data in ways that were previously not possible. For example, sales managers can augment their Salesforce forecasts with outside data without changing the underlying CRM data. Sales managers can create and compare multiple snapshots of the pipeline, period-to-date quota achievement, and other data, for variance analysis and insight into what has changed over time. In addition, both sales and finance executives can make top-down adjustments to the bottom-up forecast, before incorporating the sales forecast into the overall financial plan. 

With the Sales Forecasting & Analysis solution, companies can create more accurate forecasts, analyze what-if scenarios, and improve overall sales execution, resulting in more predictable sales and increased company revenues. 

Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways, under one roof.

Additional Information

• Register for Dreamforce: www.dreamforce.com
• Become a fan of Dreamforce on Facebook: http://www.facebook.com/dreamforce
• Follow @Dreamforce on Twitter: www.twitter.com/dreamforce
• Follow Adaptive Planning on Twitter: @AdaptivePlans

About the Salesforce Platform and the AppExchange
The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,600 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com's AppExchange.

Salesforce, Dreamforce, AppExchange and others are trademarks of salesforce.com, inc.

About Adaptive Planning
Adaptive Planning is the worldwide leader in cloud-based corporate performance management (CPM) solutions for companies and nonprofits of all sizes. The company's software as a service (SaaS) platform allows finance and management teams to work together to plan, monitor, report on, and analyze financial and operational performance -- on a continuous basis, using business data from across the organization. With capabilities for budgeting, forecasting, reporting, consolidation, dashboards, and business intelligence, Adaptive Planning enables finance, sales, HR, and other business leaders to make better, faster, more collaborative decisions that drive a true competitive advantage.

Adaptive Planning is used by over 1,300 organizations worldwide, from midsized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips, and Vail Resorts. The company is the 8th fastest growing company in Silicon Valley on the Deloitte Technology Fast 500™ list; has the #1 brand in midmarket CPM; and ranks #1 in customer satisfaction in independent industry surveys. The company has the strongest channel ecosystem in the cloud CPM space, with over 200 worldwide partners including Armanino McKenna, Intacct, IntuitiveTek, Plex Systems, SAP, and NetSuite, which offers a specialized version of Adaptive Planning as the NetSuite Financial Planning module. Adaptive Planning is headquartered in Mountain View, Calif. and is funded by Norwest Venture Partners (NVP), Royal Bank of Canada (RBC), ONSET Ventures, Monitor Ventures, and Cardinal Venture Capital.