BEAVERTON, OR--(Marketwire - Aug 15, 2012) - Act-On Software (www.act-on.com), the world's fastest growing marketing automation company, today announced that it has hit the 1,000-customer mark. Act-On's year-over-year growth of over 220% in Q2 2012 far exceeds the 60% growth of the overall marketing automation industry as estimated by David Raab of Raab Associates in a report published earlier this month.
Act-On's customer base cuts across all industry verticals, and ranges from large companies that are household names to small and mid-sized companies. Act-On's 1,000th customer is HydroPeptide, a high-quality beauty and skin care products manufacturer whose anti-aging and skin care line has won over 21 international beauty awards and sells through specialty beauty, SPA and fitness stores.
"Our business is an extremely selective one, where resellers and end customers focus on the science and effectiveness of our products," said Chris Pachuilo VP of sales at HydroPeptide. "Act-On will allow us to take our business to the next level by punching up our Marketing efforts, including combining our educational content, outbound email campaigns, and website and social media interactions. I was delighted to find a product that gave us all these capabilities in a simple and elegant cloud service that I could instantly start using."
"This is a significant milestone for us, as it validates our belief that the mainstream really needed a fresh approach to marketing automation," said Raghu Raghavan, founder and CEO, Act-On Software. "I am pleased that our 1,000th customer is representative of the types of companies that are now using advanced technologies effectively to market on the Internet. Going forward, we will continue to innovate aggressively while providing customers with a great product and service experience at a compelling price."
The market is primed for such innovations: Analyst firm The Annuitas Group reports that businesses using marketing automation to nurture prospects experience a 451% increase in qualified leads.
Act-On Software's cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California. To learn more, please visit http://www.act-on.com.
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