BEAVERTON, OR--(Marketwire - Aug 22, 2012) - Act-On Software, the world's fastest-growing marketing automation company, today announced Act-On Partner Exchange (APEX), a program that brings together the two most critical constituencies in the Act-On ecosystem -- customers and partners. The new offering provides an exciting new resource for the 1,000-and-counting Act-On customers from diverse vertical markets looking for new products and services to enhance their online marketing. At the same time, it gives the company's partners access to a large and fast-growing base of innovative companies.
"Marketing investments can't be made in a vacuum -- they need to be integrated with other priorities and functions," said Jeff L. Herrmann, VP, sales and marketing, at Fathom, a full-service digital marketing and analytics firm and an APEX Agency Partner. "Act-On's platform for marketing automation perfectly matches our expertise in designing, building and measuring campaign results. Working together, we offer a distinct competitive advantage in marketing."
Designed with input from existing Act-On partners and customers, APEX offers a simple and effective way for companies that need specialized products and expertise, and those who provide such services, to easily find each other. Partners fall into three major categories:
- Technology Partners have a product offering that integrates with and complements the Act-On platform to give customers a more powerful online marketing solution
- Agency Partners combine their expertise in marketing and creative services with the Act-On marketing automation platform to provide customers an even more comprehensive solution for Internet marketing initiatives
- Referral Partners provide specialized marketing services and refer customers to Act-On for their online marketing needs
"Our expertise is in helping technology marketers design and execute campaigns to get more leads with better quality," said Eric Albertson, CEO, Albertson Performance Group, an Act-On Referral Partner. "We help Act-On's customers plan and execute their campaigns to get the most out of their investment in marketing automation. APEX represents the perfect environment in which to pool our services and better serve our customers."
"We've already seen an exponential increase in customers working with APEX partners," said Shawn Naggiar, Chief Revenue Officer, Act-On Software. "APEX has been designed to be a simple and effective program that encourages partners to easily join the Act-On ecosystem, and for customers to find products and services to optimize their marketing investment."
Act-On Software's cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California. To learn more, please visit http://www.act-on.com.