VANCOUVER, WA--(Marketwire - Oct 18, 2012) - Abacast, a leading provider of digital radio streaming and monetization software and services, announces a new multi-station mobile app, which provides radio broadcasters additional ways of driving listener engagement with their station's mobile brands.
Instead of juggling multiple apps, broadcasters can now offer a single app that features multiple choices in stations and/or music formats. Broadcasters can stream multiple stations through one app, or stations can stream a choice of multiple sub-formats based on, and in addition to, the main music format of the station's broadcast signal.
"If it's a classic rock station, broadcasters can offer multiple sub-formats of classic rock, like the 60's or 70's classic rock or programmed playlists," said Jim Kott, Senior Vice President of Products and Marketing for Abacast. "Our new app enables broadcasters to take advantage of the Internet, where they are not constrained by a broadcast tower."
In addition to the core features that come with Abacast's mobile app, such as social networking and an integrated alarm clock, it is also tightly integrated with Abacast's cloud-based Clarity® Ad Management System which generates digital revenue through pre-roll video ads, in-stream audio ads, companion banners, rotating display ads, and takes advantage of Abacast's ad network partners. Advertisements can be scheduled across multiple stations making it easy for broadcasters to traffic ads and generate revenue through their mobile streams.
"Because mobile is such an important part of their digital landscape, we developed an app that would make it easy for broadcasters to cross-promote their stations," said Rob Green, Abacast CEO. "Our new app gives our customers a fresh new and exciting way to connect to their listeners."
The new app is now available as part of Abacast's complete radio streaming solution.
About Abacast (http://www.abacast.com)
Abacast is a long-standing online radio service provider offering the most complete platform for streaming, advertising, and analytics services for terrestrial broadcasters streaming online and Internet webcasters. Abacast Clarity® Digital Radio System enables profitable streaming and grows audiences over web, mobile and social with an easy-to-use, integrated platform. Abacast was founded in 2000 and successfully serves hundreds of radio industry customers and thousands of stations.