August 25, 2010 09:00 ET
Zecco Announces Early Success With Twitter's Promoted Tweets Program
Online Broker Joins Elite Brands in Innovative New Program
SAN FRANCISCO, CA--(Marketwire - August 25, 2010) - Online brokerage firm Zecco (www.zecco.com) today announced early success from its involvement in the ongoing beta of Twitter's Promoted Tweets program. The program works with a handful of innovative brands to engage the Twitter community and highlight Tweets that businesses want to share with a wider audience. Zecco joins major brands Coca-Cola, Disney/Pixar, Ford Motors, JetBlue and Turner Broadcasting Systems in the program.
Over the past two months, Zecco sampled 50 Promoted Tweets and measured their effectiveness. In comparison to regular Tweets, Zecco saw an average 50% increase in engagement with Promoted Tweets and 200 to 300% increases in some cases. During this time, the majority of Zecco's tweets focused on financial market commentary and new product offerings.
"Zecco continues to demonstrate market leadership at the intersection of financial services and cutting-edge Web technology by working with Twitter," said Zecco CEO Michael Raneri. "We're always looking to engage and share valuable information with our online financial community, and Twitter's broad reach and real-time information aligns well with that goal."
Zecco plans to use the Promoted Tweets platform to share investment-focused resources, as well as real-time intelligence from the ZeccoShare community, such as "most traded" alerts to make investors aware of new opportunities.
This news follows on the heels of another community-related first for the company. In April, Zecco announced Zap Trade, the world's first plug-in trading experience for the web, enabling investors to place trades directly from top finance and investing websites. StockTwits, a leading Twitter-powered financial community, partnered with Zecco to embed the technology into the StockTwits website to allow investors to place trades with Zecco Trading and get real-time quotes directly through the website.
More information on Promoted Tweets can be found here: http://support.twitter.com/entries/142161
About Zecco Holdings, Inc.
Zecco Holdings (www.zecco.com) is a leading online investing website that offers access to free stock trading and low-cost options trading through its wholly owned subsidiary, Zecco Trading, Inc., member FINRA and SIPC, and foreign exchange trading through its wholly-owned subsidiary Zecco Forex, Inc. Zecco Trading account customers receive 10 free equity trades per month when they maintain a minimum net equity of $25,000 or execute 25 total trades per month; otherwise orders are $4.50 per trade.