SOURCE: YieldBuild Inc.
YieldBuild Selected as OnMedia Top 100 Winner by AlwaysOn
Recognized for Innovative Approach to Maximizing Online Publishers' Advertising Revenue
SAN FRANCISCO, CA--(Marketwire - January 23, 2009) - YieldBuild™, the ad network and layout optimization service that helps digital publishers earn more money from their existing online advertising, announced today that it has been selected as one of the OnMedia Top 100 winners, in the category of Online Advertising Service Providers, by AlwaysOn. YieldBuild was recognized, among the other winners, as an emerging technology company that is developing new business opportunities in advertising. The AlwaysOn editorial staff chose this year's winners based on excellence across five metrics: innovation, market potential, commercialization, stakeholder value creation, and media buzz.
YieldBuild provides a unique, valuable service to online publishers: it helps them maximize the revenue they earn from their online advertising through optimization of their sites' ad layouts and formats across the top ad networks they already use. All types of online publishers, from blogs and forums, to content sites and social networks, have seen their revenue increase up to 200% and their maintenance and upkeep requirements drop by using YieldBuild to manage their site monetization.
"We are pleased to be recognized among the most promising new advertising service companies," said YieldBuild CEO, Paul Edmondson. "Our clients have been enjoying impressive revenue lifts from their existing ads through our proprietary optimization algorithm, so it's clear that innovation is the key to making online advertising work better for publishers and advertisers alike. The entire YieldBuild team is thrilled at the honor."
YieldBuild and the other 2009 OnMedia 100 companies will be honored at the OnMedia Conference in New York City, February 2-4. The two-and-a-half-day event will feature presentations and debates on which forces are disrupting user behavior and creating new opportunities through technology and innovation.
About YieldBuild
Based in San Francisco, YieldBuild is an online advertising optimization company offering automated technology solutions for Web publishers to generate greater yield on their existing ads. Based upon the Four Pillars of optimization -- ad size, ad layout, ad network and ad formatting -- YieldBuild's advanced machine-learning algorithms provide users with a comprehensive, hands-off approach to managing and optimizing their advertising revenue. Working with the most popular Internet contextual and display ad networks including Google AdSense, Tribal Fusion and Advertising.com, YieldBuild predicts and serves the most profitable ads and automatically tests and retests color combinations, placement and format to continually ensure optimal revenue generation. YieldBuild also assumes the decision making for ad network management, determining which ad network will perform best in each ad spot. Publishers can monitor their ad performance through YieldBuild's consolidated reporting interface. For more information please visit http://YieldBuild.com
Read about online advertising and optimization on the YieldBuild blog: http://Blog.YieldBuild.com
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, GoingGreen East and West, Venture Summit East and West) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
Ren Chin
Vice President of Marketing
YieldBuild
ren@yieldbuild.com
415-692-1506
Justin O'Neill
Ogilvy Public Relations Worldwide
justin.o'neill@ogilvypr.com
415-677-2718


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