SAN FRANCISCO, CA--(Marketwire - January 28, 2009) - YieldBuild™, the ad network and layout optimization service that helps digital publishers earn more money from their existing online advertising, announced the release of a suite of ad performance analytic tools for web publishers. YieldBuild's new analytics set features consolidated reporting, drill-down by a variety of standard advertising metrics, and a "quick snapshot" performance dashboard, granting bloggers and online publishers unprecedented purview into how their sites make money.

YieldBuild has been helping Websites maximize their ad revenue through layout and network optimization since 2007, and the new analytics suite rounds out a package of valuable services for professional site owners. What Google Analytics has done for site traffic, YieldBuild now does for publisher ad performance. Data is pulled in from the publishers' accounts for ad networks YieldBuild supports, such as Google AdSense, Yahoo! Publisher Network, and ValueClick Media, and is consolidated into an easy-to-use interface. Publishers can drill down by any number of popular performance metrics (including eCPM, CTR, RPC and fill rate) as well as by geography (useful in contrasting traffic and revenue by country/region), all the way down to the page-type level.

"Our performance analytics completes a group of services that provide real value to online publishers," said YieldBuild CEO, Paul Edmondson. "Now, not only does YieldBuild make the most money possible across networks and layouts, publishers can get valuable insights into the traffic patterns, networks and pages that are earning them money. The highly-readable and exportable data can help online publishers with important decision making."

Recently made available to publishers of all sizes in its October public beta launch, YieldBuild allows digital publishers to maximize the performance of the online advertising they are currently using on their sites. Various types of digital publishers, from social networks and content sites, to forums and blogs, have seen revenue increases of up to 200% while minimizing time-consuming upkeep and maintenance by using YieldBuild to manage their site monetization. YieldBuild publishers retain the direct administrative and payment relationships they have with their ad networks, so they can also continue to utilize the networks' reporting interfaces alongside YieldBuild's consolidated reporting interface.

About YieldBuild

Based in San Francisco, YieldBuild is an online advertising optimization company offering automated technology solutions for Web publishers to generate greater yield on their existing ads. Based upon the Four Pillars of optimization -- ad size, ad layout, ad network and ad formatting -- YieldBuild's advanced machine-learning algorithms provide users with a comprehensive, hands-off approach to managing and optimizing their advertising revenue. Working with the most popular Internet contextual and display ad networks including Google AdSense, Tribal Fusion and Advertising.com, YieldBuild predicts and serves the most profitable ads and automatically tests and retests color combinations, placement and format to continually ensure optimal revenue generation. YieldBuild also assumes the decision making for ad network management, determining which ad network will perform best in each ad spot. Publishers can monitor their ad performance through YieldBuild's consolidated reporting interface. For more information please visit http://YieldBuild.com

Read about online advertising and optimization, and see screenshots of the new reporting interface, on the YieldBuild blog: http://blog.yieldbuild.com