SOURCE: YieldBuild Inc.
December 10, 2008 09:00 ET
YieldBuild Announces Partnership With Chitika to Increase Advertising Performance for Online Publishers and Advertisers
Partnership Will Expand Chitika's Reach and YieldBuild's Performance for Publishers and Advertisers Alike
SAN FRANCISCO, CA--(Marketwire - December 10, 2008) - YieldBuild™, the leader in ad format
and placement optimization, and Chitika, Inc., a leader in search-targeted
advertising, today announced a partnership that would support Chitika's
Premium Ad service within YieldBuild's Publisher Solutions product, a deal
that benefits both publishers and advertisers.
The partnership will allow interested publishers using YieldBuild Publisher
Services to employ Chitika's Premium ads to more effectively monetize their
site content. Publishers will see their page revenue increase as their
existing inventory has access to another high-quality ad network optimized
by YieldBuild.
Chitika's patented ad-targeting platform delivers ads targeted to
end-users' search queries, providing extremely relevant ads at high eCPMs.
That, coupled with Chitika's virtually unlimited ad-inventory and
incredible ease of deployment made Chitika | Premium ads a great fit for
YieldBuild's userbase. According to YieldBuild CEO Paul Edmondson, "After
testing Chitika's Premium ad program, we immediately saw the high eCPM it
delivers and wanted to make it available for all of our YieldBuild
publishers to use. Since our technology is designed to maximize revenue
for our publishers, it only makes sense to have such a high-yield solution
available."
Chitika will join other top contextual and display ad networks, including
Google AdSense, Yahoo! Publisher Network, Platform-A's Advertising.com,
Tribal Fusion, BlueLithium, ValueClick Media, and others, made available to
YieldBuild publishers. Publishers will maintain a direct relationship with
Chitika, as they do with all other YieldBuild-supported ad networks. "We're
excited to partner with YieldBuild and help YieldBuild publishers earn even
more revenue from their existing ad inventory," said Chitika CEO Venkat
Kolluri. "Chitika welcomes the opportunity to apply YieldBuild's
optimization to all publishers seeking to maximize each page's revenue."
About YieldBuild
Based in San Francisco, YieldBuild is an online advertising optimization
company offering automated technology solutions for Web publishers to
generate greater yield on their existing ads. Based upon the Four Pillars
of optimization -- ad size, ad layout, ad network and ad formatting --
YieldBuild's advanced machine-learning algorithms provide users with a
comprehensive, hands-off approach to managing and optimizing their
advertising revenue. Working with the most popular Internet contextual and
display ad networks including Google AdSense, Tribal Fusion and
Advertising.com, YieldBuild predicts and serves the most profitable ads and
automatically tests and retests color combinations, placement and format to
continually ensure optimal revenue generation. YieldBuild also assumes the
decision making for ad network management, determining which ad network
will perform best in each ad spot. Publishers can monitor their ad
performance through YieldBuild's consolidated reporting interface. For
more information please visit www.YieldBuild.com.
About Chitika
Founded in 2003, Chitika (pronounced CHIH-tih-ka), is one of the largest
search-targeted advertising networks. The company serves over 550 million
human-entered search engine queries across more than 34,000 websites. For
advertisers and media buyers, Chitika is a proven search engine marketing
(SEM) channel for targeting searches conducted by users on the top search
engines (similar to Google Adwords). For publishers, Chitika is a very
effective monetization service yielding high eCPMs. For more information
visit: www.chitika.com.