October 23, 2007 10:32 ET

Yamaha Motor Corporation, U.S.A. Adopts iPerceptions webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) for Yamaha Watercraft and Marine Website Divisions

NEW YORK, NY--(Marketwire - October 23, 2007) - iPerceptions (TSX-V: IPE) announced today that the Yamaha Motor Corporation, U.S.A. has chosen to extend the iPerceptions webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) to their Watercraft and Marine website divisions in order to measure customer satisfaction and experience across all Yamaha Motor Corporation online products.

The Yamaha Motor Corporation has already employed the iPerceptions webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) on their Outdoor and Sport website divisions. By extending the solution across all online products, the Yamaha Motor Corporation will be able to continuously gauge online customer satisfaction across all products.

"For Yamaha Motor Corporation, U.S.A., it's very important we provide our customers with the very best website; a website that meets both their needs and expectations. In the past, we conducted an annual benchmark study that took a snapshot of customer feedback and opinions for a short window of time. Since implementing the iPerceptions solution with Continuous Listening, we're able to track feedback over time, and see how changes in our site affect customer satisfaction," said Dave Byer, Web Group Manager, Yamaha Motor Corporation, U.S.A. "We're so pleased with the solution and what we're able to learn that we're extending it across all product sections of our site," Mr. Byer said.

"Extending the iPerceptions webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) across all online products will allow the Yamaha Motor Corporation to make brand-wide tactical decisions based on direct customer feedback," says Daniel Taras, Vice President of Business Development at iPerceptions. "By continuously listening to what their customers have to say about their online experiences, the Yamaha Motor Corporation is making a clear commitment to putting the customer first," said Mr. Taras.

About the iPSI and the webValidator solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over three million actual visitors, on over 600 projects on Fortune 2000 websites, across ten verticals and contains over 45 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions:

iPerceptions is one of North America's leading web-focused attitudinal analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

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