SOURCE: WidgetBucks

 

View a demo of YieldSense(TM), proprietary performance-driven ad technology that helps publishers obtain the most revenue from their ad space by automatically displaying the highest-earning WidgetBucks ads.

SEATTLE, WA--(Marketwire - January 28, 2009) - As online publishers' advertising decisions become more complex, WidgetBucks is feeling -- and easing -- their pain. WidgetBucks, the market-leading vertical ad network used by more than 20,000 site owners and bloggers, today announced general release of YieldSense™, proprietary performance-driven ad technology that helps publishers obtain the most revenue from their ad space by automatically displaying the highest-earning WidgetBucks ads.

YieldSense (http://www.widgetbucks.com/yieldsense) helps publishers optimize their rate of return, or eCPM (effective cost-per-thousand impressions), on their ad space by automatically and continually analyzing and displaying the highest-earning shopping products, channels/content feeds (shopping, text, local, travel) and ad models (CPC, CPM, CPA) for their site or blog. While available initially through WidgetBucks' flagship CPC shopping channel, YieldSense begins analyzing the network's additional channels and ad models in the coming weeks. View the YieldSense product overview and demo.

YieldSense Results

After testing YieldSense with thousands of publishers and millions of impressions over the past three months, WidgetBucks publishers are seeing on average a 60 percent increase in eCPM, with some as high as 200-300 percent, meaning publishers no longer leave money on the table.

Techno4.us, a social networking site based in Los Angeles, serves 75 million ad impressions to 215,000 registered users per month across its network. During the YieldSense beta test period, the CPC eCPM of a WidgetBucks ad on the Techno4.us front page grew 156 percent to an amount nearly two and a half times the industry average eCPM for social networking sites.

"WidgetBucks is my top earning network because their ad widgets don't look like typical ads. They are different and catch the attention of the audience, making them more effective. Plus WidgetBucks is easy to deal with and treat me like a business partner," said Techno4.us owner Rigo Rojas, who has operated his network for five years and used WidgetBucks since November 2007.

"YieldSense simplifies publishers' complex array of ad decisions by automatically doing the heavy lifting of ad testing, which is time-intensive and tedious," said Matt Hulett, CEO and chairman of WidgetBucks. "In this economy, performance marketing has become the go-to strategy for brands and advertisers, which is a huge opportunity for bloggers and site owners."

15 Percent Referral Program

To further help boost publisher and affiliate revenues, WidgetBucks also announced it has increased its referral program payout to 15 percent (up from 5 percent), meaning affiliates earn 15 percent of what your referrals earn over the course of 12 months.

About WidgetBucks

WidgetBucks, recently named the OnMedia 100 "Newcomer of the Year" by AlwaysOn, is the market leading provider of advertising widgets that are evolving the traditional online ad industry into a much richer, relevant and engaging medium. The fastest growing ad network today, WidgetBucks is used by thousands of publishers and brand marketers, and seen by over a 100 million unique viewers a month worldwide. WidgetBucks' privately-held parent company, Mpire Corporation, was founded in 2005, and is backed by Ignition Partners and Draper Fisher Jurvetson. http://widgetbucks.com