SOURCE: WidgetBucks

 

Along with off-the-shelf designs such as this water widget skin, WidgetBucks gives publishers access to DIY (Do-It-Yourself) tools for more customized creative.

SEATTLE, WA--(Marketwire - July 29, 2008) - As the online advertising industry embraces the interactive nature of ad widgets, publishers and bloggers now have more ways than ever to enhance their ad inventory. Starting today, their creative ad options just exploded through WidgetBucks, the market leading ad network of retail and shopping widgets for online publishers.

Publishers who use WidgetBucks can pick from a gallery of over 125 pre-designed skins to apply to their new or existing WidgetBucks shopping ad widgets. Ranging from iPhone to XM Radio and handbags to holidays, category themes include technology, electronics, entertainment, sports, fashion, video games, "green" and more. The skins apply to WidgetBucks' cost-per-click (CPC) ad widgets and are available in six IAB standard sizes.

Publishers who want to further spice up their ad creative can use WidgetBucks' DIY design tools. Two basic applications -- MS Paint and Notepad, both standard on any PC -- are all that is needed to create your own skin. This option gives publishers powerful customization ability to enable very integrated look-and-feel delivery of their WidgetBucks ad units.

Both the gallery and custom tools are accessed where publishers' create new and edit existing widgets. Click here to see a demonstration of how WidgetBucks skins can be used on a blog or Web site. An interactive demo can be found at http://widgetbucks.com

"We foresee a day when all online advertising will be widget-based," said Matt Hulett, CEO and Chairman of Mpire and WidgetBucks. "Naturally, the more dynamic, relevant and engaging the ads, the more profitable Web publishers and bloggers become, especially within the Long Tail."

WidgetBucks is ranked No. 2 among niche ad networks and No. 29 among top ad networks (comScore Ad Network report, June 2008).

About WidgetBucks

WidgetBucks is the market leading ad network of retail and shopping widgets for online publishers. The parent company of WidgetBucks is Mpire Corporation, whose shopping trend expertise, market data relationships and proprietary technology serve as the backbone for the network. WidgetBucks serves nearly one billion monthly impressions and reaches 100 million unique visitors through the sites and blogs of more than 20,000 publishers. Founded in 2005, Mpire and WidgetBucks are backed by Ignition Partners and Draper Fisher Jurvetson.