SOURCE: Widevine Technologies

March 05, 2008 09:00 ET

Widevine Partners With Origin Digital to Provide Secure Content Delivery Platform

Widevine's Multiplatform DRM Protects Content Delivered to PCs & Macs Using Origin Digital's Odaptor Solution

SEATTLE, WA--(Marketwire - March 5, 2008) - Widevine® Technologies, the only provider of multiformat, multiplatform content protection and the recognized "Switzerland of DRM," today announced an integration with Origin Digital, a global video applications service provider that applies the rigors of broadcast to the management, transformation, syndication and reporting for all forms of digital content from any source to any destination. Through this partnership, Widevine and Origin Digital deliver the necessary encoding, content protection and content management to securely distribute ad-supported and other monetized media services from any source to any destination.

Content owners and content service providers using the Odaptor platform can now rapidly deploy and provide both subscription-based media and ad-supported content directly to consumers and online video users regardless of their browser, operating system or computing platform. Widevine's Cypher® for Internet Digital Media security solution seamlessly integrates into the Odaptor platform for secure delivery of all video formats, including Adobe® Flash®, to both PCs and Macs.

"Media services are a critical piece of any content owner's digital distribution strategy. The integration provides a completely secure distribution platform for rapid deployment and widescale delivery. We are pleased to work with Origin Digital to ensure ad-supported revenues, copyrights and pay media revenues are retained, wherever digital media is delivered," said Widevine's CEO Brian Baker.

Upon consumption, Widevine's PC client invokes an additional level of post-decryption digital copy protection to thwart the hundreds of screen scraping and recording utilities that have become a considerable piracy threat worldwide. Able to record streams and remove valuable online ad inventory, the programs make it easy to distribute premium content across the Internet. The Widevine client monitors, detects and blocks the piracy for complete protection of the business model associated with the delivery of Origin Digital encoded digital media.

"Secure cross-platform delivery of digital media as it is processed, transcoded and syndicated is a growing requirement for Origin Digital's customers," said Darcy Lorincz, CEO at Origin Digital. "Through our partnership with Widevine, many of the hundreds of our customers will experience flexibility, scale and secure distribution of their ad-supported business models. As an added feature of Odaptor, Widevine's solution creates a new opportunity for our customers and for our Video ASP business model."

Origin Digital's Odaptor is a flexible, Web-based platform that combines powerful media management and transformation capabilities into a single product. Delivering solutions for live, on-demand and mobile broadcasting, with advertising and user generated content (UGC) to rapidly enabling business models from social networking to new channels 24x7 for immediate delivery, Odaptor encompasses multiple workflow and distribution scenarios, including transformation, content management system (CMS), UGC and mobile.

Widevine's content protection solution provides both the encryption and key management to ensure secure delivery during storage and distribution. Additionally it protects content post-decryption, where any number of widely available software applications commonly target content after decryption with an intent to pirate.

About Origin Digital

Origin Digital, Inc. is a global video applications service provider that applies the rigors of broadcast to the management, transformation, syndication, and reporting for all forms of digital content from any source to any destination.

For more information visit www.origindigital.com

About Widevine Technologies, Inc.

Widevine is a leading provider of content protection solutions worldwide for telco, cable and internet service providers and the recognized "Switzerland of DRM." With the only multiformat and multiplatform DRM solution available, Widevine solutions enable content owners to protect their ad-based revenues, pay media revenue streams and copyrights.

For more information: www.widevine.com

All Rights Reserved. Widevine, Widevine Cypher, Cypher Virtual SmartCard, Cypher VOD, Cypher DCP, Cypher Broadcast, Cypher Express and Widevine Mensor are either registered trademarks or trademarks of Widevine Technologies, Inc. All other trademarks and trade names are the property of their respective owners. No express or implied warranties are provided for herein and all specifications are subject to change. The descriptions of Widevine Technologies’ patents and other intellectual property herein are not intended for use in a legal proceeding to interpret or limit the scope or meaning of the patents or their claims, or indicate that a Widevine patent claim(s) are materially required to perform or implement any of the listed items.