SOURCE: Web Analytics Association
August 19, 2008 09:00 ET
Web Analytics Association Announces New Board Member
WAKEFIELD, MA--(Marketwire - August 19, 2008) - The Web Analytics Association (WAA), the
global advocate for the online marketing analytics profession, today
announced the election of Dennis R. Mortensen, director of data insights at
Yahoo!, to its Board of Directors. Dennis will serve through May 2010.
The WAA Board includes individuals from across the U.S., Canada and Europe,
and it reflects the wide range of industry experience and expertise that
make up the growing marketing analytics profession.
WAA Chairman Jim Sterne said, "Dennis Mortensen is a pioneer and expert in
the Web Analytics industry, having worked in the field of internet analysis
and statistics since 1996. He is a thought leader in web analytics and
online marketing, and we are delighted to have him on board. I know that
he will be a tremendous asset to the Board as we work, lead and support the
online marketing analytics profession in the years ahead."
"I believe the WAA is in a position to become a much larger and more
prominent voice in the industry on such items as privacy, standards, member
qualification and certifications," Dennis Mortensen noted. "I look forward
to working with Jim and fellow Board members to move these issues forward."
About the Web Analytics Association
Founded by web analytics industry leaders in 2004, the mission of the WAA
is to lead and support the online marketing analytics profession by
educating, creating community, developing standards and best practices that
facilitate best use of data, technology and processes. The organization
has more than 1,500 members worldwide, representing forty countries and a
broad spectrum of expertise.
In addition to serving as a forum for members to discuss a wide range of
issues related to the web analytics profession, the association works to
build and elevate the profession through advocacy and education, and serves
as the industry's unbiased reference for standards and practices.
For more information about the WAA, or to become a member, visit the WAA
Web site at www.webanalyticsassociation.org