July 29, 2008 05:00 ET
The Weather Network Launches Unique Golf Weather Widget in Partnership With Nike Golf Canada
OAKVILLE, ONTARIO--(Marketwire - July 29, 2008) - The Weather Network is proud to launch WeatherEye™ GOLF for Windows XP and Vista. WeatherEye GOLF is an extension of the popular WeatherEye group of widgets and applications from The Weather Network with over 2 Million current users in Canada.
The WeatherEye GOLF provides current and local weather related information for over 17,000 golf courses in Canada and the US. Users can quickly and easily get immediate access to real time weather data for a local golf course right from a temperature icon in the system tray. It can then be expanded to a small window that provides current weather observations, short term forecast data, local weather warnings and access to golf course contact information. It expands on the golf services already available from The Weather Network on television and theweathernetwork.com.
"We know that Canadians love being outdoors all year and especially in our short summer season. Many Canadians also love being on the golf course. WeatherEye GOLF is part of an evolution for our desktop widgets and downloads and our continuing efforts to bring critical weather information to Canadians, wherever they may be," says Carrie Lysenko, Manager of Online Applications.
In addition to providing key weather information to golfers, The Weather Network is proud to partner with Nike Golf Canada and their website www.nikegolf.ca to add essential product information for fans that they could use to improve their game and their day out on the course.
"We recognized The Weather Network as a leader in Canada providing both weather information and widget applications. We see the WeatherEye GOLF as a natural fit for our brand to help educate the consumer on our vast line of equipment and apparel for all weather conditions in Canada," says Tyler Keenan, Brand Communications Manager, Nike Golf Canada.
WeatherEye GOLF employs the latest in technology for Rich Internet Applications, Silverlight 2.0 from Microsoft (Microsoft.com/silverlight). The widget was developed as a collaborative effort from in-house developers and designers at Pelmorex Media Inc., and a dedicated project team from imason inc. (imason.com).
For more information or to download WeatherEye GOLF visit theweathernetwork.com/desktop or www.nikegolf.ca.
About The Weather Network and MeteoMedia
The Weather Network and its French counterpart, MeteoMedia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, online, mobile and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada's leading web services. All wireless carriers now distribute The Weather Network and MeteoMedia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MeteoMedia. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependant on weather.
About Nike Golf
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honouring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game.
In 2008, Nike Golf has ten PGA Tour wins and 44 top-10 finishes and seven international victories. In 2007, Nike Golf had 13 PGA Tour wins, seven Nationwide Tour victories and eight international titles. For the last two years, Nike Golf has led the PGA Tour in driver, fairway woods and iron wins.
For more information on Nike Golf, visit our Web site at www.nikegolf.ca. Editors seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter.