SOURCE: Wainhouse

 

Graph 1 Asia Pacific Addressable Market for Audio Conferencing Service Minutes

DUXBURY, MA--(Marketwire - July 28, 2008) - A new addressable market study just released by Wainhouse Research (www.wainhouse.com) indicates that tremendous opportunity exists for the sale and use of audio and web conferencing services in Asia Pacific. For the region, just 6% of the minute volume and 8% of the revenue potential has been achieved for audio conferencing -- indicating an emerging market with a lot of room for growth.

For this study Wainhouse Research reviewed six local markets including existing usage by county, local employment data by title (and applicability for use), and current telecom penetration rates. Local markets profiled include Australia & New Zealand, Japan, China Country Group, Southeast Asia Country Group, India, and Korea. While each local market has varying degrees of market penetration, overall region data (for the local markets profiled) includes:

--  1.4B employed labor force, of which 84M would be addressable  for
    collaboration & conferencing service use
--  76.5B audio conferencing minute opportunity versus a forecasted 4.3B
    minutes for 2008
--  $6B audio conferencing revenue opportunity
--  $1.3B web conferencing revenue opportunity
--  $53M video bridging services opportunity
--  Not surprisingly, China & India hold the most opportunity, but each of
    the six markets profiled typically exceed an opportunity for over 1B more
    audio conferencing minutes than forecast for 2008
    

The study details opportunity by country for audio conferencing revenue and minutes, web conferencing revenue, and video bridging revenue. Each country profiled includes a comparison of the addressable minutes and revenue to the 2008 forecast.

The 2008 Asia Pacific Addressable Market for Collaboration Services is part of a complete collection of CSP studies that also includes information on the European and North American markets. Studies are available in regional or worldwide bundles or individually by visiting www.wainhouse.com/reports or by contacting Client Services Manager Sara Fargo at sfargo@wainhouse.com or +1 781 934 6165.

Wainhouse Research (www.wainhouse.com) provides strategic guidance and insight on products and services for Real-Time Unified Communications. The global client base includes established and new technology suppliers and service providers as well as enterprise users of voice, video, streaming, distance education and web collaboration solutions.