SOURCE: VeriSign, Inc.
June 15, 2007 08:29 ET
VeriSign Enables First Text Message Based Police Tip Line in the U.S.
The Boston Police Department Launches a Program That Enables Citizens to Report Crimes by Sending a Text Message
MOUNTAIN VIEW, CA--(Marketwire - June 15, 2007) - With more mobile users relying on text
messages to communicate everyday, the Boston Police Department is launching
a first of its kind text message based tip line. The new Crime Stoppers tip
line, designed by Hill Holliday and powered by VeriSign, Inc. (NASDAQ: VRSN), the leading provider of digital infrastructure for the networked
world, enables Boston residents to anonymously provide information about
crimes that may help police make their communities safer.
The new Crime Stoppers program allows the Boston Police Department to
engage residents in a voluntary
community-wide effort to reduce the number of violent crimes. Mobile users
in North America currently send more than 650 million text messages each
day, and according to M:Metrics, the most active texters are young adults
(ages 18 - 24) with more than 70 percent sending text messages every month.
"The City of Boston is excited to introduce this new and innovative
approach to the Boston Police Department's Crime Stoppers program. We are
confident that the anonymity of the text function coupled with the
sophisticated outreach program will inspire individuals to provide police
with helpful, investigative tips," said Boston Police Commissioner, Edward
Davis.
VeriSign powers the Boston Crime Stoppers text messaging platform,
provisioned the C-R-I-M-E short code, and manages the system's
easy-to-use user interface. Despite its back-end complexities, for citizens
the system is as simple as texting the word "tip" to C-R-I-M-E (27463).
The information received will be channeled to a police department
interface. The VeriSign system masks all personal identifiable information
(e.g. mobile phone numbers) before sending any text messaged information to
the police department. Through the interface, the Boston Police Department
can immediately exchange messages with the tipster to obtain information
about the crime and the details necessary to respond rapidly.
"The Boston Police Department has shown extraordinary vision by taking a
rapidly growing communications trend and making it work for the benefit of
their community," said Oliver Holle, Vice President of Mobile Applications,
VeriSign. "Enabling secure communication is one of our core strengths at
VeriSign. We are excited to be a part of such an innovative and relevant
program, made possible by collaboration with Boston law enforcement and
Hill Holliday."
"Hill Holliday was thrilled to work with VeriSign on a critical initiative
for the City of Boston and the Boston Police Department," said Thi Linh
Wernau, Hill Holliday Mobile Marketing. "We believe that mobile and
wireless technology represent untapped potential for communication between
various audiences. We hope that this initiative helps the critically
important
life-saving work of the Boston police."
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) operates digital infrastructure services that
enable and protect billions of interactions every day across the world's
voice, video and data networks. Additional news and information about the
company is available at www.verisign.com.
Statements in this announcement other than historical data and information
constitute forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. These statements involve risks and uncertainties that could cause
VeriSign's actual results to differ materially from those stated or implied
by such forward-looking statements. The potential risks and uncertainties
include, among others, the uncertainty of future revenue and profitability
and potential fluctuations in quarterly operating results due to such
factors as the inability of VeriSign to successfully develop and market new
products and services, and implement price increases, and customer
acceptance of any new products, services, or price increases, including
the price increases mentioned herein; the possibility that VeriSign's
announced new products, services and price increases may not result in
additional customers, profits or revenues; and increased competition. More
information about potential factors that could affect the company's
business and financial results is included in VeriSign's filings with the
Securities and Exchange Commission, including in the company's Annual
Report on Form 10-K for the year ended December 31, 2005 and quarterly
reports on Form 10-Q. VeriSign undertakes no obligation to update any of
the forward-looking statements after the date of this press release.