March 30, 2010 16:37 ET
Vapor Corp. Inks International Licensing Deal
HALLANDALE, FL--(Marketwire - March 30, 2010) - Vapor Corp. (PINKSHEETS: VPCO) has entered into an international licensing agreement with Shenzhen First Union Technology Co, LTD. ("First Union") to market and distribute Vapor Corp. brands, Fifty-One and EZSmoker; First Union will distribute these brands worldwide, and Vapor Corp. will continue to distribute these brands in the United States. Vapor Corp. and First Union will join forces to launch this international license at the AsiaWorld Expo Electronics Show in Hong Kong, April 12-15, 2010 (www.chinesesourcingfair.com), and the Canton Fair in Guangzhou, April 15-19, 2010 (www.cantonfair.org.cn).
"This is a natural partnership, allowing us to promote and sell our brands to an international audience," says Kevin Frija, President and CEO of Vapor Corp."First Union is one of the largest and most reliable manufacturing facilities for the electronic cigarette industry. This partnership will allow First Union to take advantage of our branding and marketing expertise, and we will be able to take advantage of First Union's manufacturing and technical expertise. This partnership will allow for significant, worldwide exposure of our brands." In connection with the licensing agreement, and based on achieving certain milestones, First Union will be granted stock options in the Company. "First Union having a vested interest in our company is a huge benefit for our company and will make certain our interests are aligned," says Frija.
About First Union:
First Union, established in 2004, is the leading manufacturer and exporter of electronic cigarettes in Shenzhen, China. First Union's production center covers more than 10,000 square meters, and includes more than 25 research and development engineers along with more than 400 manufacturing facility personnel. For more information about First Union, please email sales@chinafirstunion.com.
About Vapor Corp.
Vapor Corp. (PINKSHEETS: VPCO), through its wholly owned subsidiary Smoke Anywhere USA, Inc., is a marketer and distributor of personal vaporizers, whose brands include Fifty-One™, Krave™, EZ Smoker™, Green Puffer™, and Smoke Star™ brands. Personal vaporizers are electronic devices that vaporize a liquid solution, which provide users an experience akin to smoking without actual combustion, and as such, no smoke or noxious odor is dispelled from the device. The most common form of personal vaporizers are "electronic cigarettes," and liquid solution of these e-cigs include nicotine, along with tobacco flavorings or essences. The company currently sells its personal vaporizers internationally and domestically through distributors, wholesalers and direct to consumers through its websites and direct response television marketing efforts. For more information, please visit: http://smoke51.com or http://www.vapor-corp.com.