SOURCE: Wildchild Nation, LLC
November 09, 2009 12:37 ET
Update: Threader Urban Clothing Partners With Shoeture
LOS ANGELES, CA--(Marketwire - November 9, 2009) - Streetwear company Wildchild
Nation, LLC announces a new partnership with Shoeture, a shoe accessory
company that has been making great progress in growing add-on sales within
the sneaker market. Wildchild Nation will provide online distribution of
Shoeture's collection of garments and products as part of Threader, the
first online urban clothing
marketplace for the hip hop dance and entertainment industries.
"We love having Shoeture on Threader. We were looking for interesting
accessories to spice up our offering, and their streetwear driven designs
appeal to our market," remarked Luam, co-founder of Wildchild Nation. Not
only does Shoeture appeal to our market, but it originated in hip hop dance
culture too through the founder's strong connections to the industry.
Grant Hooks, founder of Shoeture said, "We've created a whole new genre of
accessory -- couture shoe jewelry. Now we're trying to grow that market
and educate people, especially the sneaker heads, about Shoeture. Threader
gives us a greater reach and access to a larger audience."
The goal through Threader is to grow even beyond the shoe fanatics and to
the mass market. Threader's growth and reach continue to expand to an ever
larger market. Be a part of the story; the hip hop streetwear can be found at:
www.threaderstyle.com.
About Wildchild Nation
Wildchild Nation is a lifestyle urban clothing company based in New York
City. Wildchild Nation's urban clothing brand, Wildchild, produces men's
and women's quality, trend-right designs influenced by the Soho, urban
wear, streetwear, and vintage markets. Their Threader brand is the first
Website of its kind in the streetwear dance industry offering everything
from basic fulfillment of products, warehousing and customer support to
private labeled manufacturing of garments. In line with their mission,
they push to revitalize their consumers into self-awareness and action,
referring to the "Wildchild Movement" in which individuals are encouraged
to explore their hidden ambitions and creativity.
About Shoeture
Founded in 2008 by USC alumni Grant Hooks, Shoeture is a brand of shoe
accessories designed to elevate the look of your sneakers. The concept of
Shoeture developed during several months Hooks spent working in Japan
within the local fashion industry. Hooks found inspiration in the
popularity of Japanese teens accessorizing cell phones with charms. The
result was a creative blend of jewelry and footwear.