SOURCE: UnsubCentral

December 07, 2009 09:10 ET

UnsubCentral Fuels International Growth for Direct Agents

AUSTIN, TX--(Marketwire - December 7, 2009) - UnsubCentral, the leading email compliance and suppression list management company, today announced that its client and partner, Direct Agents, has successfully acquired new international customers through the deployment of UnsubCentral technology. UnsubCentral provides email compliance and suppression list management solutions through a secure and automated technology platform. Direct Agents, a full service interactive agency specializing in performance marketing solutions, stated that UnsubCentral's compliance and database strategies played a key role in attracting several high profile clients including international advertisers looking to penetrate the U.S. marketplace. New customers include Snapfish UK, Kiddies Kingdom and Ink4U.

Direct Agents entered into a strategic partnership with UnsubCentral to better monitor and manage CAN-SPAM compliance across its vast and growing network of over 10,000 affiliates. Direct Agents employs UnsubCentral's proprietary syndication feature, which provides better visibility into affiliate behavior with suppression lists at the sub-ID level. Syndication allows networks to track suppression list compliance, downloads and unsubscribe activity on a per-affiliate basis. By integrating UnsubCentral into its processes, Direct Agents can manage, track and distribute suppression lists with ease.

"UnsubCentral allows us to engage in high volume email campaigns with our clients and helps us steer our United Kingdom advertisers through the complex CAN-SPAM landscape," said Francesca ReDavid, senior marketing and communications manager for Direct Agents. "The integration of UnsubCentral has been seamless and highly successful in helping us to reach a wider, global audience."

"We are pleased that our UnsubCentral technology has enabled Direct Agents to better serve its customers and attract new clients," said Russ Riley, marketing director for UnsubCentral. "For digital marketing campaigns, the safeguarding of customer data and the protection of a brand's integrity are of paramount concern. Our products and technology help clients to successfully navigate compliance issues in order to achieve success at all levels of the business."

To learn more about UnsubCentral's compliance solutions, visit: http://www.unsubcentral.com/solutions/advertisers.

About UnsubCentral:

UnsubCentral, Inc. provides email suppression and campaign performance management solutions to leading advertisers, ad networks and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks, email service providers and IronPort Systems. It is also certified by LashBack and reviewed by TRUSTe.