SOURCE: Tynt Multimedia Inc.
August 10, 2010 10:44 ET
Tynt and Good Health Media Partner to Enhance Delivery of Targeted Information and Advertising on Top Online Health Sites
NEW YORK, NY--(Marketwire - August 10, 2010) - Tynt Multimedia Inc. (www.Tynt.com), a free service that allows websites to boost traffic and improve SEO using detailed analytics on track copy/paste actions of their visitors, and Good Health Media, the fastest growing health advertising networks, today announced a partnership designed to dramatically improve user engagement on top health-related websites by delivering targeted and highly relevant information just when the user is seeking it.
Good Health Media's new ConditionSearch service uses Tynt technology to display related advertising information at the exact moment a user is seeking specific health information, while protecting the privacy of the user. For example, if a visitor to a Good Health Media site copies a term such as "fibromyalgia," the ConditionSearch service will instantly display context-relevant links and a display ad that are directly related to the copied term. Users benefit from receiving links to useful information they are searching for, and health advertisers have a better way of reaching their target audiences.
This partnership brings together two rapidly growing Web services businesses. Tynt's unique user engagement measurement and enhancement services are now in use on over 600,000 websites worldwide including many of the most highly visible publishing and content sites such as The New York Daily News, CondeNast, Daily Mail, Hearst, NASDAQ, NBC, Time, Sports Illustrated, The San Francisco Chronicle, Esquire, The New Yorker, Seventeen, Wired magazine and many other major brands.
Good Health Media (GHM) is the fastest growing health ad network with 38 million unique users per month as reported by Comscore, and represents many of the largest brands in the health industry. GHM advertisers include Merck, Amgen, Shire, BMS, Takeda, J&J, Wyeth, Walmart Pharmacy, CVS, P&G and others.
"By using Tynt Insight's analytics, our ConditionSearch service can make each user's visit to one of our health sites as productive and informative as it can be, while providing better results for health advertisers," said Bill Jennings, CEO of Good Health Media. "Our goal is to excel at providing specific niche health information to those who seek it, and Tynt is enabling us to do exactly that with the highest degree of precision."
Tynt Insight's patent-pending technology detects copy/paste actions of website visitors, enabling online content owners to understand, with pinpoint accuracy, exactly which content their visitors find most engaging, and to immediately act on that information to improve site performance. Tynt Insight is careful to retain visitor privacy by tracking only content that is copied; it does not capture any identifiable information about the site visitor.
"Delivering the most relevant content and advertisements to visitors is one of the best ways to enhance user engagement, lengthen site visits, drive incremental visits and increase advertisement performance and revenue," said Tynt CEO Derek Ball. "Good Health Media's focus on delivering highly valued niche information, and their aggressive expansion in the health and wellness vertical make them the perfect partner for us."
About Good Health Media
Good Health Media delivers specific health condition audiences to pharma and consumer brands. The company's "ConditionMatch" technology tracks and targets the most frequent visitors to niche health content, often at half the CPM of the major health portals. Advertisers include: Merck, J&J, Wyeth, Shire, Takeda, Walmart Pharmacy, and Amgen. Good Health Media was recently ranked as the fastest growing health ad network with 93% user growth in the past 12 months (Comscore). GHM is backed by Metamorphic Ventures and several individual investors including Mike Perlis (Softbank), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Foreman (Health Venture Group), Geoff Judge (co-founder 24/7), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch and ConditionSearch are trademarks of Good Health Media. For more information, visit www.ghmedia.com.
About Tynt Multimedia
Founded in 2007, Tynt develops leading-edge user engagement solutions that allow online publishers to increase site visits, user engagement and maximize revenue, through deep insight into how their content is being consumed and shared. Tynt's unique patent-pending technology anonymously captures data on all copy activities, providing pinpoint accuracy on what content is most engaging, and drives incremental site visits through automatic attribution links when copied information is pasted. In April, Tynt raised $8 million in private equity from 11 Silicon Valley investors led by Panorama Venture Capital. For more information, visit www.tynt.com.
All trademarks contained within this press release are the sole property of their respective owners and are hereby acknowledged.