OAKLAND, CA--(Marketwire - March 26, 2009) - PR and marketing professionals who want to learn valuable insights on how journalists use Twitter every day to interact with sources, search for story ideas and take "twitpitches" will discover proven techniques at a new audio conference from Bulldog Reporter's PR University: "Journalists Speak Out on Twitter for PR: Top Reporters Reveal How the Press Uses Social Media Networks to Generate Story Ideas and Buzz." Attendees will come away with practical insights about journalists actively using Twitter -- and ways to successfully interact with them quickly and efficiently -- starting immediately.

This exclusive, dial-in PR University audio conference takes place on Thursday, April 2nd, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). The exclusive panel includes top journalists who will share their advice about how to tap this new social media phenomenon:

-- Brian Stelter, Reporter, The New York Times (circ. 1,438,585)

-- Christopher Elliott, Host, "What You Get for the Money: Vacations," Fine Living Network; Ombudsman, National Geographic Traveler (circ. 734,858); Columnist, MSNBC.com

-- Ari Melber, Net Movement Correspondent, The Nation (circ. 186,834), Columnist, Politico; Guest Speaker, NBC, CNBC, CNN, CNN Headline News, C-SPAN, MSNBC, Bloomberg News, FOX News, FOX Business, NPR, Air America

-- Julio Ojeda-Zapata, Consumer Technology Reporter, St. Paul Pioneer Press (circ. 252,055); Author, "Twitter Means Business: How Microblogging Can Help or Hurt Your Company"

-- Mike Madden, Washington Correspondent, Salon.com

-- Christina Bellantoni, White House correspondent, Washington Times (circ. 81,104)

This 90-minute interactive call will give communications professionals new tips and techniques on how journalists connect with sources to find stories on social media networks like Facebook and LinkedIn -- plus examples of Twitter pitches that have worked -- and how to duplicate their successes. It will also address the role Twitter has played in how PR people and the media communicate during crises. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

--  Twitter Media Monitoring: How to find and contact journalists using
    Twitter and other social media
--  First Steps: How to get started using Twitter and other social media
    for media relations and other essential PR initiatives
--  Essential Twitter Tools: Elements of using Twitter that will make your
    experience of Twitter more useful and valuable
--  Twitch Anatomy: Examples of Twitter pitches that have worked -- and
    how to duplicate their successes in 140 characters or less
--  How Twitter and other social media are changing the online world:
    Examples of stories and trends that happened exclusively as a result of
    Twitter or other social media
--  What's Next: Where social media is going in 2009 -- and why you must
    be there if you want to stay on top of emerging PR trends
    

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.