SOURCE: TurnHere

 

EMERYVILLE, CA--(Marketwire - April 28, 2009) - Proving there are some bright spots in a dismal economy, TurnHere announced it is growing its Internet video content creation and advertising business and projects to double orders in 2009 compared with last year. Fueling this explosive growth is the company's unique video platform that lets brands affordably engage and cultivate customers through creative and informative online video.

Strong Q1 numbers, along with a robust project pipeline, indicate significant revenue growth for TurnHere in 2009. To meet this growing demand for online video and catalyze further growth, the company is expanding across the board, with particular focus on its direct sales division. Additionally, Stan Taigen has joined the team as Vice President of Sales to help drive this growth.

Over the last several years, TurnHere has successfully helped local businesses and consumer-facing brands become visual storytellers through affordable and complete online video solutions. The company has generated engaging web video to help businesses such as Williams-Sonoma, Pottery Barn, InterContinental Hotels, and Simon & Schuster tell authentic stories that reinforce their value propositions, while also revealing a more human side of their brand.

Underpinning TurnHere's success are impressive market statistics that illustrate the effectiveness of online video to reach audiences and elicit a response. According to a 2008 survey by MarketingSherpa, 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something. And more brands are turning to video to engage customers online. eMarketer predicted that overall online advertising spending will grow just 4.5% in 2009, while they projected online video ad spend to increase 32.7% from 2008 levels.

"In this economy, brands are focusing on the programs that deliver reach, cost efficiencies, engagement and ROI. At the same time, customers are looking for compelling content that speaks to them, not markets at them," said Bud Rosenthal, CEO for TurnHere. "The Social Web is redefining how a company or brand can connect with customers at deeper levels than previously possible through expensive broadcast productions or traditional Web marketing."

"It's the difference between selling a product or service and visually telling a relevant brand story that creates measurable results -- our video products offer a more functional, less promotional solution that drives action," continued Rosenthal.

TurnHere combines the premium branding attributes of TV and the direct response capability of the Web, at a fraction of the cost of traditional advertising or branding campaigns. Whether companies choose to replace or complement the traditional television spot, they can create volumes of micro-targeted online video campaigns that speak directly to mainstream consumers, even those in the long tail and vertical market segments.

The TurnHere solution is a turnkey platform for the ideation, production, distribution, and measurement of targeted online video content. The team behind TurnHere understands what it takes to create engaging Web videos that connect and resonate with customers. They're backed by a network of thousands of creative and seasoned professional videographers all over the world who can help brand, advertising, and social media managers visually tell their story to drive quantifiable action.

About TurnHere, Inc.

TurnHere, Inc. is a leading Internet video content creation and advertising company that provides broadcast-quality online video content and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 8,000 professional filmmakers across more than 70 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments and strategy to help produce effective video solutions for driving viewer action. Founded in 2005, the company is privately held with headquarters in Emeryville, California.