Tree Canada

OTTAWA, ONTARIO--(Marketwire - Oct. 6, 2008) - BergHOFF International and Tree Canada are working together to make Canada a greener place to live.

BergHOFF International has been producing kitchen products since 1964. Recently, the company has adopted a new green policy which focuses on reducing pollutants at the manufacturing level. To show their commitment to the environment, BergHOFF has launched Earthchef^TM, a kitchenware product line which is energy efficient, uses natural ceramic non-stick coatings, renewable resources like bamboo, and recyclable packaging.

For every Marquee Tree Canada 11" skillet sold BergHOFF International will sponsor Tree Canada to plant a tree and maintain its survival for five years.

"BergHOFF is delighted to work with Tree Canada and Canadians across the country to help reduce our carbon footprint. This entire Earthchef program was designed specifically for Canadians, recognizing that sustainability is not just a trend, but a fundamental change in consumer needs." says Peter Vivona who manages BergHOFF Canada. "We want to protect that which is most important, our families and our community. BergHOFF is thankful for such great partners, specifically our charitable partner Tree Canada, our retail partners The Bay, Zellers, and Home Outfitters, our celebrity chef Roger Mooking of Everyday Exotic, Food Network, and especially our customers. Together we are making a difference!"

"At Tree Canada, we are proud that companies see us as part of the solution in becoming more environmentally-friendly," says Michael Rosen, President of Tree Canada. "By reducing waste and planting trees, our partnership will help benefit all Canadians."

The trees will be planted in five main regions (British Columbia, Prairies, Ontario, Quebec and Atlantic) across Canada in 2009. Tree species will be determined according to site (i.e. "the right tree for the right place").

About Tree Canada

Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted and more than 450 schoolyards have been greened. www.treecanada.ca

About BergHOFF

BergHOFF is a leading cookware and kitchen product manufacturer globally, established in 1964, Belgium. Since then, BergHOFF has grown to more than 12,000 employees globally in (57) countries. BergHOFF represents affordable quality, design and functionality. Current portfolio of business includes the following seven product groups: cookware, flatware, cutlery, kitchen accessories, small electrical appliances, crystal, and porcelain. We are an agile, and trend setting manufacturer currently with a global focus on sustainability. We have become a very successful international corporation; one that strives for innovation and perfection. With a capacity of over 1,000,000 cookware pieces a month, BergHOFF can easily meet the growing demand for our products. This asset makes the company one of the largest of its kind. www.berghoffworldwide.com, www.earthchef.ca