SOURCE: Transpera
January 23, 2008 08:00 ET
Transpera and Break.com Team to Mobilize Online Videos
Leading Online Video Site Extends Its Video Content to Mobile Devices; Transpera Chosen by AlwaysOn as OnMedia Top 100 Winner
SANTA MONICA, CA--(Marketwire - January 23, 2008) - Transpera, the first company to provide a
comprehensive platform for taking video content from the Web to the mobile
phone, today announced a partnership with Break.com, the leading online
entertainment channel for men. Break.com's professional and user-generated
Internet video content is now available to anyone with a mobile phone
powered by Transpera's platform and major network operators. Consumers can
access the Break.com mobile Web service on the browser of their mobile
phones at http://m.break.com, or by visiting Break.com.
By partnering with Transpera, Break.com is able to optimize its online
video for mobile distribution and reach its consumers anytime, anywhere
while generating new revenue streams. The service has the support of major
carrier networks including AT&T, Sprint/Nextel and T-Mobile. In addition,
compatibility with iPhone, Windows Mobile and the latest video-capable
devices and compelling features that encourage sharing and social
networking, the Break.com mobile Web service will allow users to customize
their mobile video experience. The service also integrates Transpera's
targeted advertising platform, creating another revenue channel for
Break.com with Transpera's network of advertising partners.
"The mobile industry is exploding with new opportunities and Transpera
provides a one-stop shop for creating and monetizing a mobile video
service," said Keith Richman, chief operating officer at Break.com.
"Transpera eliminates service complexities and creates an intuitive user
interface to easily integrate the most compelling features and advertising
options."
The Break.com mobile Web service powered by Transpera includes features
that encourage a sense of community such as "Send-to-Mobile" and "Send to a
Friend," as well as the ability to rank videos and mark favorites. Break
will promote the service on their Web site to its more than 18 million
viewers, giving them a new and easy way to share videos with their mobile
friend.
"This agreement demonstrates the sea change in the mobile industry and
showcases the opportunity for content providers to reach a greater audience
via the consumers' most frequently used channel: the mobile device," said
Frank Barbieri, founder, chairman and chief executive officer at Transpera.
"The table is set for a massive evolution amongst next generation mobile
video services that enable publishers to take advantage of the revenue
opportunities mobile has created."
Transpera Recognized as Always On's OnMedia Top 100 Winner
Transpera was announced yesterday as an OnMedia Top 100 Winner for its
comprehensive platform that instantly open up new revenue streams for
content owners, carriers and advertisers. The company was specially
selected by the AlwaysOn editorial team and other industry experts spanning
the globe, based on a set of five criteria: innovation, market potential,
commercialization, stakeholder value, and media buzz. AlwaysOn ignited the
open-media revolution in early 2003 by being the first media brand to
launch a community blog network.
About Transpera
Transpera is a leading provider of mobile video services in North America,
delivering a complete and innovative solution for online content owners,
network operators and advertisers to capitalize on the exploding mobile
video market and build new ways for mobile consumers to
communicate. Through the company's patent-pending platform and bridging
technology, Transpera is the only company to connect all the necessary
pieces for optimizing the monetization of mobile video content. Transpera
provides video content and brand owners with the ability to instantly
mobilize and distribute video to mobile phone users based on their
interests and communities, enhance on-deck video offerings for network
operators and provide brand owners and advertisers with a direct route for
marketing to their target audiences. Transpera is based in Santa
Monica, Calif. and is funded by top venture firms Intel Capital, IDG
Ventures and First Round Capital Ventures. For more information,
visit www.transpera.com.
About Break.com
Founded in 1998, Break.com is the Internet's leading cross-platform,
digital entertainment network offering funny, original short-form free
videos and pictures to millions of Internet users and mobile subscribers
around the world. With more than eighteen million unique monthly browsers
tuning in to enjoy the Web's largest and rapidly growing library of
original videos and images, Break.com offers advertisers tremendous
opportunities to market directly to a young, male demographic. Quantacast,
a leading Internet ranking service, currently ranks Break.com as the 67th
largest domestic web property. For more information, please visit
www.break.com.
The names of companies mentioned herein are trademarks of their respective
owners and should be treated as such. Transpera is a registered trademark
of Transpera, Inc.