SOURCE: Transpera
December 10, 2008 14:11 ET
Transpera Honored With 2008 Mobile Excellence Award for "Best Innovator, Mobile Entertainment"
LOS ANGELES, CA--(Marketwire - December 10, 2008) - Transpera, providers of the first
comprehensive platform to monetize Web video on mobile phones, announced
today its honor of being awarded a 2008 Mobile Excellence Award in the
"Best Innovator, Mobile Entertainment" category. This category distinction
was presented to a company that has proven to be the most progressive in
the industry, or has launched the most groundbreaking product, service or
business model in the mobile industry. Transpera's steadfast effort in
providing innovative ways to blend superior mobile video experiences with
rich targeted advertising, and its ongoing success toward building the
largest free (ad-supported) mobile video network in North America, garnered
attention from the MEA judges. The award ceremony, a joint effort between
MEA and Mobile Monday Global, occurred on Monday December 8, at the Sofitel
Hotel in West Hollywood, CA.
The 2008 Mobile Excellence Awards was founded to recognize all walks of the
mobile ecosystem, and to celebrate the best in mobile media, technology,
marketing and entertainment. The Mobile Excellence Award winners were
selected and based upon strategic initiatives & objectives, impact of
technology used, creativity, ease of use & reach, and execution & proven
market success.
"The companies chosen as Winners for the 2008 Mobile Excellence Awards are
visionaries and creative leaders who are driving the transformation of the
mobile entertainment industry," said Jari Tammisto, Founder and Chairman of
Mobile Monday Global. "We are proud to have honored Transpera as a Winner
of the Best Innovation, Mobile Entertainment category and look forward to a
seeing more from them this coming year."
Transpera was recognized for building an ecosystem of top-tier video
publishers and advertisers, with the purpose of reaching lucrative
demographic groups and audiences via the mobile phone. Powered by
Transpera, media and consumer brands are able to engage audiences with
innovative mobile video viewing experiences as well as create opportunities
for targeted and meaningful mobile advertising.
The Transpera Publishing and Advertising Platform couples mobile video with
highly engaging advertising such as Transpera's 5-15 second Peek™
pre-roll video, and display advertising, that are targeted across a wide
array of valuable and attentive mobile viewers.
"It's an honor to be recognized for our efforts in mobile innovation," said
Frank Barbieri, CEO and founder of Transpera. "We strive to bring our
partners new ways to engage their audiences, and simultaneously deliver
effective opportunities for revenue growth. It's a privilege to be
included among the many companies honored here who are making an impact,
and to be recognized by its peers and other industry leaders."
The 2008 Mobile Excellence Awards were presented by Mobile Monday Global,
in association with its program sponsors: GoTV Networks, MobiTv, Device
Anywhere, Media Sponsors: The Hollywood Reporter, Fierce Mobile Content,
Fierce Wireless, iMedia Connection, Mobile Marketer, MobiADNews,GOMO News,
Mobilized TV and Axis Marketing & PR. Industry Supporters: include, Mobile
Monday,Interactive Television Alliance, Little Monster Media, Parks
Associates, NXTcomm and Digital Hollywood.
Earlier this year, Transpera was recognized in the AlwaysOn's 2008
OnHollywood list of Top Private Companies, as well as the AO 2008 Global
250 list.
About Transpera
Transpera provides the industry's first comprehensive platform for
monetizing Web videos on mobile phones. The company's patent-pending
advertising platform and bridging technology provide online content owners,
network operators and advertisers with a turnkey solution that connects all
the necessary pieces involved in a successful and profitable mobile video
deployment. Powering mobile video channels for such respected internet
video brands as MTV Networks, Discovery Communications, Fox Reality
Channel, the Travel Channel, CBS News, Associated Press, AccuWeather.com,
Revision3, Next New Networks, Break.com, maniaTV, eBaumsworld, Zoovision
and more, Transpera is quickly building the largest free mobile video
network in North America. Transpera provides video content and brand
owners with the ability to instantly mobilize and distribute video to
mobile phone users based on their interests and communities, enhance
on-deck video offerings for network operators and provide brand owners and
advertisers with a direct route for marketing to their target audiences.
Transpera is based in Santa Monica, Calif. and is funded by top venture
firms Flybridge Capital (formerly IDG Ventures,) Intel Capital, and First
Round Capital Ventures. For more information, visit www.transpera.com.
About Mobile Monday Global
Mobile Monday is a global community of mobile industry visionaries,
developers and influential executives fostering cooperation and
cross-border business development through virtual and live networking
events to share ideas, best practices and trends from global markets. Among
its objectives are to encourage innovation, facilitate networking between
early stage and established companies across global borders, share
innovative trends, forecasts and best practices with the community,
facilitate and create partnerships, and to educate the general public about
the mobile industry.
About Mobile Excellence Awards
The 2008 Mobile Excellence Awards profiles the latest in mobile
entertainment, including media, marketing and technology. We award
excellence in execution of corporate approach, consumer services, consumer
experiences, content creation, and marketing devices or revenue generators
for the mobile entertainment industry. www.mobileXawards.com.