LOS ANGELES, CA--(Marketwire - December 10, 2008) - Transpera, providers of the first comprehensive platform to monetize Web video on mobile phones, announced today its honor of being awarded a 2008 Mobile Excellence Award in the "Best Innovator, Mobile Entertainment" category. This category distinction was presented to a company that has proven to be the most progressive in the industry, or has launched the most groundbreaking product, service or business model in the mobile industry. Transpera's steadfast effort in providing innovative ways to blend superior mobile video experiences with rich targeted advertising, and its ongoing success toward building the largest free (ad-supported) mobile video network in North America, garnered attention from the MEA judges. The award ceremony, a joint effort between MEA and Mobile Monday Global, occurred on Monday December 8, at the Sofitel Hotel in West Hollywood, CA.

The 2008 Mobile Excellence Awards was founded to recognize all walks of the mobile ecosystem, and to celebrate the best in mobile media, technology, marketing and entertainment. The Mobile Excellence Award winners were selected and based upon strategic initiatives & objectives, impact of technology used, creativity, ease of use & reach, and execution & proven market success.

"The companies chosen as Winners for the 2008 Mobile Excellence Awards are visionaries and creative leaders who are driving the transformation of the mobile entertainment industry," said Jari Tammisto, Founder and Chairman of Mobile Monday Global. "We are proud to have honored Transpera as a Winner of the Best Innovation, Mobile Entertainment category and look forward to a seeing more from them this coming year."

Transpera was recognized for building an ecosystem of top-tier video publishers and advertisers, with the purpose of reaching lucrative demographic groups and audiences via the mobile phone. Powered by Transpera, media and consumer brands are able to engage audiences with innovative mobile video viewing experiences as well as create opportunities for targeted and meaningful mobile advertising.

The Transpera Publishing and Advertising Platform couples mobile video with highly engaging advertising such as Transpera's 5-15 second Peek™ pre-roll video, and display advertising, that are targeted across a wide array of valuable and attentive mobile viewers.

"It's an honor to be recognized for our efforts in mobile innovation," said Frank Barbieri, CEO and founder of Transpera. "We strive to bring our partners new ways to engage their audiences, and simultaneously deliver effective opportunities for revenue growth. It's a privilege to be included among the many companies honored here who are making an impact, and to be recognized by its peers and other industry leaders."

The 2008 Mobile Excellence Awards were presented by Mobile Monday Global, in association with its program sponsors: GoTV Networks, MobiTv, Device Anywhere, Media Sponsors: The Hollywood Reporter, Fierce Mobile Content, Fierce Wireless, iMedia Connection, Mobile Marketer, MobiADNews,GOMO News, Mobilized TV and Axis Marketing & PR. Industry Supporters: include, Mobile Monday,Interactive Television Alliance, Little Monster Media, Parks Associates, NXTcomm and Digital Hollywood.

Earlier this year, Transpera was recognized in the AlwaysOn's 2008 OnHollywood list of Top Private Companies, as well as the AO 2008 Global 250 list.

About Transpera

Transpera provides the industry's first comprehensive platform for monetizing Web videos on mobile phones. The company's patent-pending advertising platform and bridging technology provide online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in a successful and profitable mobile video deployment. Powering mobile video channels for such respected internet video brands as MTV Networks, Discovery Communications, Fox Reality Channel, the Travel Channel, CBS News, Associated Press, AccuWeather.com, Revision3, Next New Networks, Break.com, maniaTV, eBaumsworld, Zoovision and more, Transpera is quickly building the largest free mobile video network in North America. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures,) Intel Capital, and First Round Capital Ventures. For more information, visit www.transpera.com.

About Mobile Monday Global

Mobile Monday is a global community of mobile industry visionaries, developers and influential executives fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Among its objectives are to encourage innovation, facilitate networking between early stage and established companies across global borders, share innovative trends, forecasts and best practices with the community, facilitate and create partnerships, and to educate the general public about the mobile industry.

About Mobile Excellence Awards

The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. www.mobileXawards.com.