SOURCE: Dixie Lee Industries
Traditional Family Restaurant, Dixie Lee International, Expands Its Franchise Offering Into the Ukraine via a Master Franchisee
DALLAS, TX--(Marketwire - December 13, 2007) - Dixie Lee International Industries, Inc.
(
The company's franchisee, Olgoria Holdings Ltd., the Ukrainian Master Franchisee for the Dixie Lee Chicken & Seafood Restaurant chain, plans to open 20 to 25 units in the next five years. The first of many restaurants planned for the city of Kiev, will open in January 2008, with the second store under development.
Joe Murano, CEO of Dixie Lee International, said, "The situation and timing are ideal to kick-off our European expansion effort. The economic growth that the Ukraine has recorded in recent years has sent personal income, especially within the middle class, skyrocketing. As people earn more disposable income they spend more money going out to eat and socializing with friends and family, so our potential in the market is virtually wide open.
"We plan to open an average of two new Restaurants per week system-wide, as we aim to establish a recognized global brand with our goal of 300 Restaurants awarded within the next few years."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first Dixie Lee
Chicken & Seafood restaurant in 1964 in Belleville, Ontario Canada.
Building on an old Louisiana chicken recipe, the Dixie Lee name has grown
to include subsidiary and affiliated companies accounting for more than 80
branded restaurants open and more than 20 in development. Dixie Lee
restaurant concepts include full service, fast casual and take-out. Dixie
Lee International Industries, Inc., (
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