SOURCE: Dixie Lee Industries
December 13, 2007 08:05 ET
Traditional Family Restaurant, Dixie Lee International, Expands Its Franchise Offering Into the Ukraine via a Master Franchisee
DALLAS, TX--(Marketwire - December 13, 2007) - Dixie Lee International Industries, Inc.
(PINKSHEETS: DLII), parent company of the
40-year-old "Dixie Lee" brand name, with more than 80 franchised
restaurants open, announced today that its international expansion
campaign is moving into the Ukrainian market.
The company's franchisee, Olgoria Holdings Ltd., the Ukrainian Master
Franchisee for the Dixie Lee Chicken & Seafood Restaurant chain, plans to
open 20 to 25 units in the next five years. The first of many restaurants
planned for the city of Kiev, will open in January 2008, with the second
store under development.
Joe Murano, CEO of Dixie Lee International, said, "The situation and timing
are ideal to kick-off our European expansion effort. The economic growth
that the Ukraine has recorded in recent years has sent personal income,
especially within the middle class, skyrocketing. As people earn more
disposable income they spend more money going out to eat and socializing
with friends and family, so our potential in the market is virtually wide
open.
"We plan to open an average of two new Restaurants per week system-wide, as
we aim to establish a recognized global brand with our goal of 300
Restaurants awarded within the next few years."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first Dixie Lee
Chicken & Seafood restaurant in 1964 in Belleville, Ontario Canada.
Building on an old Louisiana chicken recipe, the Dixie Lee name has grown
to include subsidiary and affiliated companies accounting for more than 80
branded restaurants open and more than 20 in development. Dixie Lee
restaurant concepts include full service, fast casual and take-out. Dixie
Lee International Industries, Inc., (PINKSHEETS: DLII), is currently
developing its newest franchised concept, the classic "Dixie Lee Diner" a
60 to 80 seat stainless steel diner reminiscent of the nostalgic 1940's and
1950's family diners featuring breakfast, lunch and dinner. Dixie Lee
International Industries, Inc. is expanding through both corporate-owned
and franchised restaurant development throughout North America and abroad.
www.dixieleechicken.com
Forward-looking statements in this release are made pursuant to the Safe
Harbor Provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to certain risks, and
uncertainties and actual results could differ from those discussed. This
material is information only and is not an offer or solicitation to buy or
sell the securities.