SOURCE: Tours.com
December 03, 2008 06:00 ET
Tour Operators, Travel Destinations and Agents Can Now Reach Potential Tourists by Showcasing Their Products With Long-Form Video Online at Tours.com and On Demand Available on Comcast Digital Cable
SAN FRANCISCO, CA--(Marketwire - December 3, 2008) - Tour Operators and travel agents can
introduce their destination and venues to potential travelers using
long-form video on Tours.com. Through
a partnership with Comcast Spotlight, the advertising sales division of
Comcast Cable, their video can also be distributed On Demand with other
local, regional and national Travel & Leisure content. Potential customers
can access these videos 24-hours-a-day, 7-days-a-week both online and On
Demand, by selecting channel 888. This provides an unparalleled
opportunity to introduce travel products to receptive and engaged consumers
at an affordable monthly rate.
Tours.com is the web's premier resource for researching travel options.
Through Newsweek Showcase the content of Tours.com is reproduced in its
entirety on the travel section and is accessible via Sightseeing.com, the
global resource for local sightseeing tours & attractions.
Comcast Spotlight provides targeted marketing solutions including
advertising on over 50 cable networks, Online display and in-banner video
ads on Comcast.net and the Vehix Local Ad Network and Searchlight, the On
Demand marketplace where consumers can get in-depth information through
long-form video from the comfort of their couch. From a :15- or
:30-second message seen on any one of our targeted networks, a consumer can
access your travel video with a few clicks of the remote. Click here to view the promotional
video.
About Tours.com
Tours.com was founded in 1995 by three veterans of the travel directory
publishing industry. Leveraging the experience & travel industry contacts
they've garnered over two decades of publishing hard-copy directories for
the travel community, they created the Web's first online directory of
tours & vacations. Since then, the site has expanded to include tens of
thousands of other travel providers & travel resources.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps
put the power of cable to use for local, regional and national advertisers.
It is focused on providing multi-platform marketing solutions to reach
audiences most effectively and efficiently. Headquartered in New York with
offices throughout the country, Comcast Spotlight has a presence in nearly
90 markets with approximately 30 million owned and represented subscribers.
Comcast Spotlight is a trademark of Comcast Cable. For more information,
visit www.comcastspotlight.com.