November 08, 2010 09:00 ET

Top Brands and Industry Experts Address Creating Value Through Digital Media and Audience Data at Adara Media's Annual Partner Conference

SUNNYVALE, CA--(Marketwire - November 8, 2010) - Adara Media Inc., formerly Opinmind, announced today that it will convene its top brand partners with online advertising leaders to discuss strategies for success during its annual partner conference. Held November 8-9, 2010 at the Fairmont Sonoma Mission Inn and Spa in Sonoma, California, the conference will offer the opportunity for Adara's audience partners to gain expert insight about the latest technology developments and effective marketing strategies in the rapidly-evolving space of digital media and audience targeting.

The conference theme this year is "Creating Value through Digital Media and Audience Data," and amidst the beautiful vineyards of Sonoma, conference attendees will learn the ins and outs of the online advertising space and how to best leverage data and technology to drive their business goals. Industry leaders will join Adara Media executives to address topics including understanding networks and exchanges, trends in display advertising, emerging technologies and marketing strategies, as well as share real life success stories and best practices.

Expert participants include:

• Matt Hofherr, President and Director of Strategy, MUH-TAY-ZIK | HOF-FER
• Alex Damsgaard, Business Development, RightMedia, a Yahoo! Company
• Gueric Doucet, Team Lead and Cindy Hirsch, Account Executive, Google, Inc.

"Adara Media offers a robust technology platform that drives value for our audience partners, but we are dedicated to offering them even more value through additional education and insight into this constantly evolving market so they can make the best decisions for their businesses," said Layton Han, CEO, Adara Media. "We look forward to having a productive as well as relaxing two days in Sonoma with our audience partners, and giving them information and advice they can implement to optimize their campaign success."

About Adara Media:
Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Sunnyvale, CA. For more information, please visit www.adaramedia.com.