PHILADELPHIA, PA--(Marketwire - July 30, 2009) - This fall in a dramatic double-play business move, Tony Luke Jr. is simultaneously rolling out his all new TONY LUKE's Pronto frozen food line and his award winning feature film "The Nail: The Story of Joey Nardone," in which he stars along with Tony Danza, William Forsythe, Leo Rossi, and Ray "Boom-Boom" Mancini.

The renowned hometown favorite cheesesteak brand TONY LUKE's is spreading that great Philly feeling worldwide with the backing of Rastelli Foods Group, South Jersey based international quality leader in commercial food processing and distribution. TONY LUKE's Pronto will be available in thousands of supermarkets and retailers nationwide by the end of 2009, including ShopRite, Acme, Club stores and many other chains.

Tony Luke's Pronto has been test marketed in select Philadelphia area supermarkets, online through www.TonyLukesPronto.com and the QVC Network with record setting results. Food critics note that the TONY LUKE's Pronto sous vide cooking process and top quality meat makes the product a winner. Advance media reviews from Philadelphia Inquirer, CBS 3 TV and FOX 29 News have been overwhelmingly favorable.

The product line includes Cheesesteak, Roast Pork and Chicken Cheesesteak 7" sandwiches, packed blast frozen, two per box with microwave/boil-in-bag ready meat and fresh and flaky Italian bread rolls, ready to heat and assemble in just minutes.

In addition to retail sales, Rastelli Foods is distributing TONY LUKE's Pronto branded menu items through its 20,000 restaurant, casino, resort and commercial accounts. Plans are also in the works for free standing TONY LUKE's Pronto quick service outlets opening in select locations throughout the country and internationally -- including 60 units in the Middle East.

The enormous national media and public acclaim, and success of TONY LUKE's in South Philly, and its satellite stores at the Phillies' Citizens Bank Park, Borgata Hotel Casino in Atlantic City, and formerly in New York City -- where a new location is planned -- gives this regional food specialty an edge in the crowded frozen food market.

The key to the expansion of the TONY LUKE's concept is reliable production and supply, and access to national and international distribution channels, making the initiative with Rastelli Foods Group an ideal partnership.

TONY LUKE Jr. presents his new PRONTO line at Food and Wine Festival, Harrah's Casino Hotel, Atlantic City July 30 - August 2.

TONY LUKE's Pronto is also being cross-promoted with the Artist View Entertainment and 20th Century Fox international release and distribution of the award winning new feature film, "The Nail: The Story of Joey Nardone" in which Tony Luke Jr. stars and also co-produced. The film begins airing on the Showtime premium movie network on August 3rd and DVD will be in stores and movie rentals on September 8th.