SOURCE: Wildchild Nation, LLC
June 18, 2009 14:10 ET
Threader Urban Clothing Partners With Hip Hop Icons The AmountBoyz
LOS ANGELES, CA--(Marketwire - June 18, 2009) - Streetwear clothing company
Wildchild Nation, LLC announces a new partnership with renowned dance crew,
the AmountBoyz. Wildchild
Nation will provide online distribution of the AmountBoyz' collection of
garments and products as part of Threader, the first online streetwear marketplace for
choreographers and entertainers.
Earlier this year at an underground industry event in New York City,
Wildchild Nation co-founder, Luam, approached the AmountBoyz' founders
Anthony "Antboogie" Rue II and Adrian "Adubz" Wiltshire. "Threader brings
the hip hop dance industry's premier choreographers, artists and dance
crews together all under one virtual roof. We knew our line-up wouldn't be
complete without the AmountBoyz, so we approached them before they returned
to Madonna's Sticky and Sweet tour to seal the deal."
Antboogie remarked, "We're excited about expanding our brand and reaching
our audience in a new way." Adubz continues, "With Threader, we can offer
our global audience a way to support our movement and even pre-purchase
tickets to our events. They make it simple."
Wildchild Nation, the leader in hip hop dance-inspired urban clothing, created Threader
as an online lifestyle streetwear marketplace where partners such as the
AmountBoyz can reach their audience and cross-promote with other partners'
audiences, and offer them a way to monetize their brand. Threader is the
first site of its kind in the streetwear dance industry offering everything
from basic fulfillment of products, warehousing and customer support to
private labeled manufacturing of garments and even event ticket sales.
Each service is offered a la carte and together serve to unify the larger
hip hop dance movement. Wildchild Nation launched the Threader service on
June 15, 2009. The AmountBoyz' hip
hop clothing is currently available at: www.threaderstyle.com.
About Wildchild Nation
Wildchild Nation is a premier lifestyle streetwear apparel company founded
by Luam, Traci Copeland, and Marc David, based in New York City. Wildchild
Nation produces men's and women's quality, trend-right designs influenced
by the Soho, urban, streetwear, and vintage markets. In line with their
mission, they push to revitalize their consumers into self-awareness and
action, referring to the "Wildchild Movement" in which individuals are
encouraged to explore their hidden ambitions and creativity.
About the AmountBoyz
The AmountBoyz was established in 1998 by its two senior members Anthony
"Antboogie" Rue II and Adrian "Adubz" Wiltshire. The entertainment company
and dance crew has grown over the last decade into one of the most
sought-out groups of talent for dance, choreography, concert tour, film and
television, and have expanded into music, internet media, and fashion.
They have performed on Madonna's Sticky and Sweet tour as well as movies
like "Honey," "Stomp the Yard," and "Dreamgirls." The AmountBoyz' vision
is to create entertainment for the masses to love, while having the time of
their life.