SOURCE: Wildchild Nation, LLC

November 10, 2009 16:29 ET

Threader Urban Clothing Partners With Good Wood

LOS ANGELES, CA--(Marketwire - November 10, 2009) - Hip hop clothing company Wildchild Nation, LLC announces a new partnership with Good Wood, a jewelry company that has quickly been becoming the next craze in the streetwear market. Wildchild Nation will provide online distribution of a selection of Good Wood's collection of jewelry as part of Threader, the first online urban clothing marketplace for the hip hop dance and entertainment industries.

Founder of Good Wood, Kerri O'Connell, remarked, "Our brand has been taking off in the past year, and we're fortunate to be able to introduce new styles quickly to accommodate the demand for new products. The Threader service allows us to share those designs with a larger audience. One feature we love about Threader is product 'liking.' It enables us to see how popular a style is relative to our other products and compared to what actually sells."

Luam, co-founder of Wildchild Nation, added, "'Liking' is a powerful, yet simple feature. Customers are able to sort products by 'likes' to see the higher rated products, while partners get to see if their price points are in line, as well-liked products should also be the highest selling if properly priced."

Good Wood is the first streetwear jewelry brand on Threader. What urban wear outfit is complete without the proper accessories? Good Wood is affordable, innovative, and complements the apparel on Wildchild Nation's urban clothing Website (www.threaderstyle.com).

About Wildchild Nation

Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments.

About Good Wood

Good Wood, founded in 2008 by designer Kerri O'Connell, specializes in custom made wooden accessories. Everything from multi-finger rings, over sized pendants, necklaces, earrings and pins are among the many products we create. Urban jewelry trends, popular culture and unique creative exploration influence Good Wood's designs. Their mission is to design products for the individual to represent lifestyle, creativity and originality.