SOURCE: Wildchild Nation, LLC

August 13, 2009 18:53 ET

Threader Urban Clothing Partners With "America's Best Dance Crew's" the Boogie Bots

LOS ANGELES, CA--(Marketwire - August 13, 2009) - Streetwear company Wildchild Nation, LLC announces a new partnership with the Boogie Bots Crew, contestants on season two of MTV's hit show, "America's Best Dance Crew." Wildchild Nation will provide online distribution of the Boogie Bot's collection of garments and products as part of Threader, the first online urban clothing marketplace for the dance and entertainment industries.

Luam, co-founder of Wildchild Nation, remarks, "The Boogie Bots Crew has a very recognizable style, and from their exposure on ABDC, they've been able to build a fan base that wants a way to be a part of the excitement. What better way for the fans to do that than by complimenting their own urban clothing style and purchasing the Boogie Bots' merchandise available exclusively online at Threader."

Co-founder of the Boogie Bots Crew, Bryan East commented, "Unfortunately professional dancers aren't paid as well as sports stars... yet. Threader enables us to cross promote our brand with others in the dance community in a way that helps everyone in this industry support themselves financially. We're thrilled to be a part of it." The Boogie Bots' hip hop clothing is currently available at: www.threaderstyle.com.

Wildchild Nation, the leader in hip hop dance-inspired urban clothing, created Threader, the first site of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments.

About Wildchild Nation

Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. In line with their mission, they push to revitalize their consumers into self-awareness and action, referring to the "Wildchild Movement" in which individuals are encouraged to explore their hidden ambitions and creativity.

About the Boogie Bots Crew

The Boogie Bots formed in 2005 after meeting through a youth outreach organization, Culture Shock Washington, DC. The founding members: Bryan, Miguel, and Mike wanted to create something different as a way to bring their community together, as they each represent different styles, backgrounds, and concepts. The Boogie Bots aspire to bring innovative ideas and inspiration to their community, and themselves are inspired by all things robotic and more.