SOURCE: Experian Simmons
December 08, 2008 16:01 ET
The Traveling Trends of Both Sides of the Pond
New Study From Experian Simmons
NEW YORK, NY--(Marketwire - December 8, 2008) - The holiday season is one of the busiest
traveling periods of the year, making this an opportune time to review how
U.S. adults travel and how they compare with British and European
travelers. Clear distinctions and similarities between the traveling
behaviors and preferences of U.S. consumers and other surveyed regions have
been found in a recent report by Future Foundation, a sister
company of Experian®
Simmons(SM). Future Foundation compared its data with Experian Simmons'
to create the Trends-Atlantic Report, which reviews differences in the
characteristics of people from America, Great Britain and European
countries. The report covers multiple topics, including consumer travel
behavior and preferences.
In the midst of the holiday season, an increasingly global market and the
surge of European tourists visiting America due to the higher euro value,
it is important to look at the travel preferences and characteristics of
the U.S. and other consumer populations. Understanding the various consumer
populations' cultural distinctions and similarities is becoming more
critical in today's business world.
Download
a free sample of the global travel trends contained in the Trends-Atlantic
Report.
To purchase the full Trends-Atlantic Report and discover the other
differences and similarities among America, Great Britain and Europe,
please contact Patricia Lao.
About Experian Simmons
Experian® Simmons(SM) is a full-service market and consumer research
organization dedicated to enabling clients to optimize communications with
their customers and prospects across multiple channels by providing a
robust description of the American consumer. For more information, visit www.experiansimmons.com.