SOURCE: Melodeo, Inc.
December 11, 2008 11:09 ET
The Salvation Army Brings Holiday Music to the iPhone With Melodeo, Inc.
Leading Non-Profit Teams With Seattle Media Company Melodeo to Spread Cheer and Raise Money
ALEXANDRIA, VA and SEATTLE, WA--(Marketwire - December 11, 2008) - The Salvation Army, one of
the largest charitable organizations in the United States, today announced
the availability of the Salvation Army Holiday Music application in the
iPhone Application Store for $2.99, with proceeds to benefit The Salvation
Army.
The application streams hundreds of holiday favorites, ranging from
time-honored classics such as Nat King Cole's "The Christmas Song" and Bing
Crosby's "White Christmas" to a selection of The Salvation Army's own
signature brand of brass-flavored holiday tunes. For $2.99, consumers get
unlimited listening.
"The Salvation Army is excited to spread the good cheer of the season
through music while offering a new way for our supporters to contribute to
one of their favorite causes," said Major George Hood, National Community
Relations Secretary for The Salvation Army. "This is one music download
that can make a real difference in people's lives."
This Christmas, The Salvation Army's Red Kettle campaign is hoping to top
the record $118 million donated in 2007. To do that, the Army is harnessing
a range of technology and social media. This includes adding credit card
scanners at some of its iconic Red Kettles, as well as an Online Red Kettle
application, Facebook widgets, and the ability to donate via text message.
Now, The Salvation Army is teaming with Seattle startup Melodeo to bring
The Salvation Army Holiday Music service to iPhone users. Melodeo is a
leader in streaming media on the Web and on mobile devices with its
Mobilcast and nuTsie products.
"The iPhone and the App Store have changed everything in the mobile market.
The App Store, in particular, has been an unprecedented success, with over
200 million apps downloaded in fewer than 100 days," said Melodeo CEO Jim
Billmaier. "We feel privileged to partner with The Salvation Army to offer
the first major philanthropic initiative in the App Store."
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church,
has been supporting those in need in His name without discrimination since
1865. Nearly 29 million Americans receive assistance from The Salvation
Army each year through the broadest array of social services that range
from providing food for the hungry, relief for disaster victims, assistance
for the disabled, outreach to the elderly and ill, clothing and shelter to
the homeless and opportunities for underprivileged children. About 83 cents
of every dollar raised is used to support those services in more than 5,000
communities nationwide. For more information, go to
www.salvationarmyusa.org.
About nuTsie & Melodeo, Inc.
nuTsie parent company Melodeo, Inc. is a leader in delivering music and
other media to the Web and mobile devices. Through products such as nuTsie
and Mobilcast, Melodeo combines powerful content, a simple user interface
and access from any device, making it easy to enjoy and share entertainment
anytime and anyplace. Melodeo reaches more than 50 million wireless
customers through distribution deals and customer relationships with
Alltel, AT&T, T-Mobile, Handmark, Thumbplay, Danger, Motorola, Rogers, 3,
China Unicom, Sony BMG Music Entertainment & Warner Music Group in China,
TDC in Denmark, Korean Telecom Freetel (KTF) and M1. Melodeo's mobile
entertainment services are compatible with the majority of mobile handsets
on the market.
Web sites:
http://www.nutsie.com,
http://www.melodeo.com,
http://www.mobilcast.com