SOURCE: The Collegiate Licensing Company

 

ATLANTA, GA--(Marketwire - August 20, 2008) - Orange and blue, garnet and gold, and purple and white are only a few of the thousands of color combinations to be worn throughout the day of August 29th in celebration of College Colors Day 2008. Join hundreds of thousands of people as they go to work or school wearing apparel representing their favorite college or university.

College Colors Day is an annual celebration dedicated to promote the traditions and spirit that make the college experience great by encouraging people across America to wear apparel of their favorite college or university on August 29th.

Additionally, College Colors Day, which coincides with "back to school" and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness, and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.

"College Colors Day has been embraced by organizations, businesses, state governments, and most importantly, colleges and universities from across the country," said Kit Walsh, Senior Vice President of Marketing for The Collegiate Licensing Company. "We hope College Colors Day becomes a lasting and memorable tradition for all participants for years to come."

The Collegiate Licensing Company, a division of IMG Worldwide, organizes College Colors Day.

Leading up to College Colors Day, several marketing initiatives will take place helping to promote the big day.

--  A satellite media tour with ESPN college football analyst Lee Corso
    will be held on Friday, August 22. Corso will heavily promote the positive
    and fun attributes of College Colors Day to local morning show audiences.
    
--  College Colors Day has partnered with country music star, Toby Keith.
    Standup Toby Keith signs, promoting College Colors Day, will be displayed
    in college bookstores across the United States.
    
--  Partnership with NCAA Football.
    
--  College Colors Day Proclamations from Governors across the United
    States, proclaiming August 29 College Colors Day in their respective state.
    
--  Colleges and universities, as well as several companies, will support
    and celebrate the day in a variety of ways.
    
--  Two College Colors Day Kickoff games will be played on Thursday,
    August 28 (NC State at South Carolina, and Oregon State at Stanford).  The
    College Colors Day logo will be on the field at both games, which will be
    televised by ESPN and ESPN 2, respectively. In addition, Rice University
    will host the third annual College Colors Day Classic football game against
    in-state rival SMU on August 29.
    
--  A 30 second College Colors Day television spot will run nationally on
    sports and news networks the week leading up to College Colors Day. This
    includes all of the ESPN networks, CNBC, CNN, Fox News, MSNBC, and many
    others.
    

For more information on College Colors Day, please visit www.collegecolorsday.com.

About The Collegiate Licensing Company

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com.