SAN FRANCISCO, CA--(Marketwire - May 10, 2012) - Powered by the Whit.li API, TechCrunch will provide a new way for Disrupt NYC attendees to meet one another and network during this year's event. The new service -- TechRecs, will examine each conference attendee's personality traits, demographics and rare interests, and provide relevant recommendations on who they should meet during the event.
"The Whit.li API is a clear leader in determining relevance for individuals and brands," said Ned Desmond, COO at TechCrunch. "We're excited that we'll be providing an easy way for Disrupt attendees to ensure they get a chance to meet others who share their relevant interests and have compatible personality types."
With the capability to efficiently compare personality traits, rare interests, life-stage & demographics, the Whit.li API provides organizations a perfect way to measure relevance between brands, individuals and messaging.
Since public launch at SxSW earlier this year, more that 110 applications covering a broad spectrum of market segments have been registered to use the Whit.li API:
- Digital Media & Publishing companies providing recommendations
- Brands looking for new ways to engage with their communities
- Ecommerce companies providing relevant out-of-graph recommendations
If you're attending TechCrunch Disrupt in NYC, visit: https://DisruptNY.Whit.li
Founded in 2010, with offices in San Francisco and Austin, Whit.li will re-define how consumers interact on the Internet.
About TechCrunch Disrupt
TechCrunch Disrupt NYC 2012 (http://techcrunch.com/events/disrupt-ny-2012/) is TechCrunch's third annual conference in New York City. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate timely disruptions in media, advertising and technology while the afternoons are reserved for the Startup Battlefield where 30 new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is May 21-23, 2012, at Pier 94 located at 755 12th Avenue (at 55th Street & 12th Ave.) in Midtown New York.