SOURCE: TARGUSinfo

 

VIENNA, VA--(Marketwire - August 20, 2008) - Visionary entrepreneur Guy Kawasaki will deliver the keynote speech on "The Art of Innovation," topping a lineup of online marketing industry leaders speaking at the Online Lead Quality Summit presented by TARGUSinfo on Sept. 17-18 at the Mandalay Bay Resort & Casino in Las Vegas.

The third-annual Online Lead Quality Summit is dedicated to bringing new ideas and strategies to marketers for their online lead generation efforts. Over 300 lead buyers and sellers will be on hand to hear Kawasaki, the Managing Director of Garage Technology Ventures, an early-stage venture capital firm, and a columnist for Entrepreneur Magazine. Previously, Kawasaki was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer.

"Grand Canyon University consistently plans attendance to the Online Lead Quality Summits for the valuable information presented and to explore ever-growing opportunities to improve lead quality and in turn increase ROI," said Angela Siegel, Online Marketing Manager for Grand Canyon University. "We're looking forward to this year's Summit."

Other must-see speakers include LendingTree CEO Doug Lebda and SVP, Emerging Business Group, Keith Moore, who will share know-how in an "Ask the Experts" session and a "Legendary Lead Generation Campaign" session, respectively. FordDirect Director of Lead Management Mike Kissman will provide tips on "Distributing Leads in the Fast Lane."

"In this economy, online lead generators are focused on finding the industry innovations that provide immediate business value," said David Wengel, TARGUSinfo General Manager, Interactive Markets and host of the Online Lead Quality Summit. "At the Summit, dozens of industry thought leaders will deliver inside looks at the cutting-edge strategies that move the needle. For example, this is the first and only event where marketers can hear companies explaining how they've implemented lead scoring and what they've learned."

The 2008 Online Lead Quality Summit is also the first event with dedicated tracks for the education, automotive and finance verticals or a track on lead scoring across industries. No other event features the latest best practices on collecting, verifying and scoring leads.

Summit presenters include some of the greatest minds in the industry:

--  Doug Lebda, CEO, LendingTree
--  Mike Kissman, Director of Lead Management, FordDirect
--  Gayle Guzzardo, Senior Vice President, Q Interactive and Chair, IAB
    Lead Generation Committee
--  Colin Lucas-Mudd, CEO, morefocus group
--  Keith Moore, SVP, Emerging Business Group, LendingTree
--  Jerry Smith, President, morefocus group
--  Steven Owlett, Vice President, Channel Marketing, Laureate Education,
    Inc.
--  Brian Stapp, CEO, Loud Amplifier Marketing
--  Nat Plane, CEO, WambaTech
--  Sean Fox, COO, Reply!
--  Chris Burford, Director of Lead Generation & Analytics, Ashworth
    University
--  Terrence Thomas, CMO and VP of Business Development, eLearners.com
--  Ronald Kennedy, Executive Director of Distance Learning Program,
    Liberty University
--  Shaun Redgate, Senior Associate, Liberty University
--  Josh Perlstein, President, Response Media
--  Jesse Johanessen, VP, Kaufman Brothers
--  Geoff Infield, VP, Media and Publishing, CallSource
--  Anthony Monteiro, Business Development Director, Prime Motor Group
--  Michael Spadafore, Director of Product Strategy, R.L. Polk & Co.
--  Michael Ferree, Online Marketing Manager, ZipSearch!, LLC
--  Chris Meerschaert, Director of Client Services, Adchemy, Inc.
--  Scott Shanker, Senior Director, Consumer Lending, LeadPoint
--  Clayton Carter, Manager, Marketing Production, Prosper, Inc.
--  Mark Zahar, EVP, Sales, Prospectiv
--  Jay Weintraub, Founder, LeadsCon
--  Mara Fineschriber, Director of Marketing, Western Governors University
--  Sean Cheyney, Vice President of Marketing and Business Development,
    AccuQuote
--  Brian Mahoney, VP Business Development, CourseAdvisor, Inc.
--  Renee Menkova, Director of Internet Strategy, Rasmussen College
    

For more information or to register, go to http://www.TARGUSinfo.com/summit or call 800.6.TARGUS (800.682.7487).

About TARGUSinfo

On-Demand Information(SM) services from TARGUSinfo provide unique identification, verification, qualification and location solutions that enable Web-based marketers, retailers, call-center operators, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.