SOURCE: Talenthouse Inc.
September 14, 2010 06:00 ET
Talenthouse and Nine West Create Opportunity for Up-and-Coming Pattern Designers to Gain Worldwide Exposure
MOUNTAIN VIEW, CA--(Marketwire - September 14, 2010) - Talenthouse, the leading platform in creative collaboration known for discovering talented artists at every stage of their careers and providing them with unique opportunities, announced that it has launched a worldwide search for aspiring designers to create graphic patterns for Nine West's upcoming spring fashion line.
The search challenges pattern designers, both experienced and unknown, to showcase their unique talent, as well as provides an opportunity for aspiring artists to have the chance to receive worldwide recognition and exposure for their work.
Through Talenthouse, designers with pattern making, textile and/or graphic design experience from around the world, are invited to create and submit original artwork for consideration using the three trends that Nine West has identified for its upcoming spring '11 fashion line: New Military, Living Color, Under the Sea. Participants can create up to three original graphic designs (one per theme). Three winning artists will be selected from the pool of submissions. The artists will have their artwork produced by Nine West and see it appear on products such as rain boots, flip flops, handbag lining and t-shirts. They will also share a $7500 cash prize. The products featuring the winning artists will be sold at selected retail stores and on www.ninewest.com. The winning pattern designs will also be showcased to over 100,000 fans on Nine West's official Facebook page.
"This program gives Nine West the platform to explore new talent, ideas, and techniques for its brand. We believe that this partnership with Talenthouse offers Nine West a unique opportunity and is consistent with its strategic approach to infuse new concepts inspired by design and art into its fashion line," said Debbie Woloshin, SVP of Marketing at Nine West.
"In addition to being an internationally recognized brand, Nine West has shown a tremendous loyalty to its consumers over the years and has evolved its brand accordingly," said Melina Manasse, VP Artist Relations at Talenthouse. "This collaboration and the incredible opportunity it is offering our design community further proves that Nine West understands the influence that art has on fashion."
The deadline for submissions is October 4, 2010, with voting taking place October 5-11, 2010. The selected artists will be announced November 3, 2010. All submissions will be judged by Nine West representatives.
For more information, including how to upload designs, please visit www.talenthouse.com
The Nine West brand, which is part of Jones Apparel Group, Inc. (NYSE: JNY), is currently sold in 59 countries with flagship stores in leading cities, including New York, Toronto, London, Paris, Tokyo, Hong Kong, Shanghai and Beijing.
Talenthouse is the leading platform for creative collaboration, providing artists unprecedented opportunities for recognition and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed industry icons are involved with Talenthouse by hosting Creative Invites. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context.
Talenthouse has launched projects with global brands and entertainment icons to help discover new talent, such as Nokia, adidas, Montblanc, Rihanna, Glamour Magazine, The Art Department, BBH, Island Def Jam, The Vienna Symphony Orchestra, Backstage, JPG Magazine, Steven de Souza, Diane Pernet, Ryan Leslie, Caitlin Moe, Naomi Campbell, Gavin Bond, Taio Cruz, Stan Lee and Universal Music.
For more information, visit www.talenthouse.com
About Jones Apparel Group
Jones Apparel Group, Inc. is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Stuart Weitzman, Robert Rodriguez, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women's footwear under the Dockers® and Dockers® Women brands and infants', toddlers' and boys' footwear (excluding girls' footwear) under the Dockers® and Dockers® Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.
For more information, visit www.jonesapparel.com