August 11, 2010 08:00 ET

StrongMail and ThreadMarketing Showcase Best-in-Class Email Marketing Campaigns in New Email Breakthrough Report

Chase, Disney, Jetsetter, Sephora and Sonos Recognized for Creating an Exceptional Customer Experience Through Use of Innovative Design, Compelling Copy and Social Media

REDWOOD CITY, CA--(Marketwire - August 11, 2010) - StrongMail, a leading provider of online marketing solutions for email and social media, and ThreadMarketing, a StrongMail Company and full-service email and social CRM agency, today announced the Q210 edition of its co-produced Email Breakthrough Report series, featuring detailed analysis of best-in-class email marketing campaigns across five industry verticals. 

The Q210 Email Breakthrough Report features expert critique and a visual analysis of each winning template, which serves as a valuable benchmark for email marketers to evaluate and optimize their own campaigns. The "Top 5 Trends to Watch" featured in this latest report provide critical insight for generating the highest ROI from an organization's email marketing campaigns, including innovative design, compelling copy, and effective social media integration.

The "breakthrough" campaigns featured in this report were selected from more than 100 email campaigns in Q210 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.

Q210 Email Breakthrough Report Winners

• Winner: Disney
  Industry: Media, Entertainment and Publishing
  Campaign: FamilyFun Weekender

• Winner: Sonos
  Industry: Technology
  Campaign: Newsletter Confirmation

• Winner: Sephora
  Industry: Retail
  Campaign: Onboarding Lifecycle Email

• Winner: Jetsetter
  Industry: Travel & Hospitality
  Campaign: The Undiscovered Caribbean

• Winner: Chase
  Industry: Financial Services
  Campaign: Facebook Announcement

"Consumers are receiving more marketing messages than ever before, which ups the ante for email marketers to get their attention with the right combination of eye-catching design and data-driven relevance," said Kara Trivunovic, senior director of strategic services at ThreadMarketing, a StrongMail Company. "Investing in good strategy and design doesn't just increase your clicks and conversions; it deepens the customer connection, which ultimately improves interactions across all channels."

Report Availability
The report is free and available for download at: www.strongmail.com/Q210-Breakthrough

Report Methodology
A panel of email industry veterans assesses more than 100 email programs from specific industries and narrows them down to three finalists within five verticals. From the three finalists in each vertical, a "Best in Class" is selected to be featured in the quarterly Email Breakthrough Report.

About ThreadMarketing
ThreadMarketing is a new kind of email and social CRM agency that empowers CMOs and marketing decision makers to listen, learn, engage and influence key customers and prospects. A StrongMail Company, ThreadMarketing offers a comprehensive suite of strategic marketing services and tools that span digital-marketing expertise, award-winning creative and market-leading email and social media technologies. Leading brands rely on ThreadMarketing to optimize their CRM across multiple marketing channels, resulting in meaningful conversations that grow brand advocacy, relationships and business results. Learn more about ThreadMarketing at www.threadmarketing.com, or follow us online at www.twitter.com/threadmarketing or http://www.facebook.com/threadmarketing.

About StrongMail Systems, Inc.
StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.