SOURCE: SocialCalendar
July 23, 2008 09:00 ET
SocialCalendar Makes Your Social Life Easier: Free Online Utility Organizes and Reminds Users About Social Occasions and Takes the Guessing Out of Gift Giving
Leading Facebook Application Adds Gift Giving Feature in Association With Amazon
SAN FRANCISCO, CA--(Marketwire - July 23, 2008) - SocialCalendar, a free, intuitive online
utility that helps you organize your social life, launches today with a new
Gift Giving service that takes the guessing out of buying gifts. Gift
Giving is a fully integrated and easy-to-use feature that allows users to
create wish lists with just a few clicks by searching and browsing millions
of products on Amazon.com -- without leaving the SocialCalendar
application. The SocialCalendar application for Facebook and Bebo can be
found at http://www.socialcalendar.com/.
Through fun and useful tools, SocialCalendar helps users start managing
their social lives in just minutes, making it easy to coordinate and
remember birthdays, anniversaries, holidays, get-togethers and other social
occasions.
"In all cultures and throughout history, gift giving is an important social
custom that helps to strengthen bonds between friends and family. Our new
Gift Giving feature is a natural extension of the SocialCalendar service,"
said Raj Lalwani, founder and CEO of SocialCalendar. "We recognized that
when purchasing gifts for others, people often don't know what to buy and
the would-be recipients are often too shy to say what it is they really
want. As the middleman, SocialCalendar asks users what they really want and
tells their friends and family via the reminder email sent before the
occasion."
When a user adds friends and family to the application, SocialCalendar
identifies and adds their birthdays directly onto the user's calendar.
Users can also add major public holidays with a few clicks and create
personal special occasions such as anniversaries. SocialCalendar reminds
users about upcoming occasions via email one week prior to and on the day
of the occasion, ensuring the user will never forget these important
occasions again. Unlike other existing reminder services, SocialCalendar
makes it possible for users to share these occasions with friends and
family and coordinate plans by posting comments for friends sharing the
same occasion.
With the addition of Gift Giving, popular gift ideas are also suggested
directly on the main calendar page. Users are always in the know about
what's hot, and the items can be added to a wish list with just a few
clicks. The wish lists can be shared with friends and family directly,
either through SocialCalendar or a personalized link that can be inserted
in an email or a blog.
When SocialCalendar sends users reminders about upcoming occasions, the
email includes links to the items on the recipient's wish list. Friends
and family who receive the reminder can click on the gift they want to
purchase directly from the list, completing the transaction safely and
securely through Amazon.
About SocialCalendar
SocialCalendar makes it easy to manage and remember birthdays,
anniversaries, holidays, get-togethers and other social occasions. Plus, it
takes the guessing out of gift giving, helping you give (and receive) the
perfect gift for any occasion. Since launching in February 2008, hundreds
of thousands of Facebook users have added the application, and thousands
more sign up every day. Since integrating with Facebook in February 2008,
SocialCalendar is in the top 1% (by daily active users) of over 24,000
Facebook applications worldwide. SocialCalendar is a Silicon Valley-based,
privately held, early-stage startup.