SOURCE: SNAP Interactive, Inc.

 

NEW YORK, NY--(Marketwire - May 4, 2009) - SNAP Interactive, Inc. (OTCBB: STVI) today announced the beta launch of AreYouInterested.com, a stand-alone online dating website incorporating a Facebook Connect integration. AreYouInterested.com represents an expanded version of SNAP's popular Facebook Platform dating application 'Are You Interested,' which presently has more than 13 million users. The website has been built to include a number of unique features for an online dating website.

By utilizing Facebook Connect, users can login to AreYouInterested.com with their Facebook identity and allow the site to access the member's existing Facebook profile information. Additionally, users are able to share content and actions taken on AreYouInterested.com with their friends back on Facebook for a better overall experience.

"We are extremely excited about the beta launch of AreYouInterested.com," said SNAP CEO Clifford Lerner. "In addition to expanding upon a proven concept in 'Are You Interested' and bringing a unique set of features to an online dating site, the Facebook Connect integration is a natural match for us. More than 13 million people have already installed 'Are You Interested' on Facebook and utilizing Facebook Connect will help promote more engagement on AreYouInterested.com by giving these users, as well as Facebook's 200 million users overall, the ability to easily sign-in to AreYouInterested.com with their Facebook accounts and more easily share content with their friends."

With Facebook Connect, users benefit from the following features:

--  Trusted Authentication - easily authenticate into partner sites using
    their Facebook account
--  Real Identity - leverage their real identity across the Web in a
    trusted environment
--  Friend Linking - take their friends with them wherever they go,
    enabling trusted social context anywhere on the Web
--  Dynamic Privacy - assurance that the same privacy settings users have
    set up on Facebook will follow them wherever they decide to login
    throughout the Web
    

SNAP is continuing to develop AreYouInterested.com on a daily basis and we look forward to unveiling many new features in the weeks and months to come.

About SNAP Interactive, Inc.

Incorporated in Delaware and headquartered in New York City, SNAP Interactive, Inc. is a leading provider of online dating applications for social networking websites and mobile platforms. SNAP has developed two dating applications built on Facebook® Platform which have in excess of 17 million installations on Facebook, and has also launched dating applications on MySpace Developer Platform, Bebo, and Hi5 Developer Platform. The newest addition to SNAP's portfolio is an online dating site for singles called AreYouInterested.com that utilizes Facebook Connect to share content with their Facebook friends. SNAP also recently launched an iPhone application for mobile dating called 'Are You Interested?' For more information visit: www.snap-interactive.com.

Facebook® is a registered trademark of Facebook Inc.

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, delays in application and website development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages and approximations.